DACH Regional Sales Lead - Enterprise Manufacturing

This role is located in Munich, DE - We are a hybrid work environment and are in the office 3+ days/per week.

Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology.

In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work."

We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale.

About You:

• You are a hunter and closer with experience selling SaaS solutions into manufacturing environments
• You are motivated by ownership and impact, and excited by the opportunity to build a region from the ground up
• You have thrived in scale-up or growth-stage environments, selling complex, high-value software
• You are comfortable operating without fully defined processes—and enjoy helping to create them
• You think clearly and confidently in complex or ambiguous situations
• You are intellectually curious, humble, and commercially sharp
• You care deeply about customers and partners, and lead with listening and learning
• You are not afraid to roll up your sleeves and work across large, multi-stakeholder deals
• You have leadership ambition and are excited to mentor, influence, and eventually lead a regional team

What skills do I need?

• 7+ years of experience as an Account Executive and Sales management, in a fast-paced environment, ideally selling SaaS into manufacturing
• Demonstrated track record of consistent Quota attainment
• Experience acting as a player/coach or informal leader, contributing beyond individual deals
• Strong written and verbal communication skills
• Training or certification in value-based selling methodologies
• Positive, resilient, and solution-oriented mindset
• Experience using Salesforce; disciplined in forecasting, reporting, and pipeline management
• Ability to quickly adopt tools such as Outreach, ZoomInfo, and LinkedIn Sales Navigator
• Experience collaborating cross-functionally to build effective commercial motions
• Fluency in German and English (business level)

Key Responsibilities:

• Own and exceed ARR growth targets across the DACH region
• Identify, qualify, and develop new opportunities with manufacturing customers
• Understand customer business challenges and clearly articulate Tulip’s value through tailored demos and presentations
• Partner closely with Engineering, Legal, Procurement, and Customer Success to drive successful deal execution
• Maintain accurate territory planning, forecasting, and account documentation
• Hire, onboard, train, and mentor new DACH sales team members as the region grows, gradually taking on broader leadership responsibilities while continuing to drive individual revenue performance.
• Develop, document, and continuously improve sales processes to support regional scale
• Co-create and execute the DACH go-to-market strategy in partnership with Global Commercial and Leadership teams
• Build strong relationships with regional partners, channels, and ecosystem players
• Act as a foundational member of the DACH team - supporting hiring, onboarding, and mentoring as the region grows

Key Collaborators:

• Sales
• Pre-Sales / Solutions Consulting
• Sales Development
• Customer Success
• Marketing
• Go-To-Market
• Business Development
• Channel & Alliances

Working At Tulip

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered.

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

• Direct impact on product and culture
• Company equity
• Competitive benefits package including commuter benefits, learning and development stipend, team events, catered lunches 3 days a week
• Flexible work schedule and unlimited vacation policy
• An inclusive, dog-friendly office with diverse and inspiring colleagues

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws, ensuring all personal candidate information is handled securely and ethically.