Regional Sales Manager Fjällräven, South Germany (m/w/d)

We are looking for a Regional Sales Manager for South Germany to take over a well-established territory as part of a planned succession following the upcoming retirement of a long-standing team member.

This is an exciting opportunity to become part of an international outdoor company where quality, sustainability, and collaboration are at the heart of everything we do.

ABOUT THE ROLE

The Regional Sales Manager is responsible for sales development and customer management within a defined region and customer portfolio. In close collaboration with the Head of Sales, you will strengthen customer relationships, grow market share, and further establish Fjällräven as a leading premium outdoor brand in the region.

You will manage regional sales activities in line with company strategies and sales targets, while supporting seasonal merchandising and trade marketing initiatives in stores. The role also includes product trainings, customer promotions, sales planning, and budget management.

Working closely with Customer Service and Marketing, you will act as an important link between departments and retail partners. Living within the region, you bring strong market knowledge and maintain close contact with customers.

The Regional Sales Manager will use the showroom located in Münich.

WHAT YOU WILL DO

In this role, you will:

• Drive sales and support sell-through within your accounts

• Increase market share and strengthen Fjällräven’s premium market position

• Build and maintain strong customer relationships

• Manage sales planning, forecasting, and target follow-up

• Support inventory planning and stock management

• Coordinate and execute regional marketing and sales activities

• Manage the allocated regional budget

• Monitor market developments and competitor activities

• Follow up on payment terms and account-related topics

• Prepare regular sales reports and market updates

• Identify and develop new business opportunities

• Negotiate contracts in alignment with the Head of Sales

WHO YOU ARE .

We believe you bring solid sales experience and a genuine passion for the outdoors and sustainable brands. You have completed commercial vocational training and understand the outdoor or apparel industry.

To succeed in this role, you are structured, proactive, and able to work independently while taking ownership of your region and results.

You:

• Have previous experience within the apparel or outdoor industry

• Have a strong commercial mindset and drive business forward

• Know how to prioritize, identify opportunities, and solve problems

• Have strong negotiation and communication skills

• Build trust and long-term relationships with customers

• Have strong communication skills in German and English, both written and spoken

OUR OFFER

Working for Fjällräven means being part of an international, fast-growing company that wants to inspire people to walk with nature. As an employee for Fjällräven you are offered:

• An international work environment where initiatives are cherished.Opportunity to invest in your retirement via subsidised partners (bAV).

• Great colleagues that share a passion for the outdoors and sustainability.

• Subsidised EGYM Wellpass membership with access to over 13.500 fitness studios and sports facilities across Germany and Austria for 25 Euro per month.

• Possibility to lease a Job-bike with JobRad for a value up to 10.000,00 Euro.

• Opportunity to learn more about the outdoors, for instance, Fjällräven Classic and/or Winter education.

HOW TO APPLY

If you are interested in this opportunity, we encourage you to apply in English through our career page as soon as possible. Applications are reviewed continuously, and the position may be filled before the final application date.

This is a full-time position covering South Germany with a planned start December 2026.