(Senior) Manager Events & Performance Marketing (m/f/d)

The Role: What to expect

As (Senior) Manager Events & Performance Marketing (m/f/d) , you’ll help shape how our brand shows up in the world and how we engage the right audiences through strategic, measurable marketing initiatives. Reporting directly to our Team Lead Communications & Marketing, you’ll take ownership of B2B event experiences and performance-driven campaigns that drive results — while contributing to a collaborative, solution-focused team culture that values clarity, creativity, and impact.

Role Responsibilities: What you will do

• Conceptualizing and managing brand presence at industry events and trade fairs – from strategy to execution – including storytelling, logistics, and on-site realization.
• Leading projects with full ownership of planning, budgeting, and delivery, ensuring consistent quality and alignment with our brand and corporate identity.
• Planning and executing integrated marketing campaigns (online and offline) that support lead generation, using HubSpot to manage campaign performance, workflows, and reporting.
• Collaborating with internal stakeholders and Sales to align on goals and translate marketing insights into qualified pipeline contributions.
• Coordinating with external service providers (e.g., booth constructors) to deliver exceptional results within project frameworks.
• Monitoring and analyzing campaign KPIs, defining actionable steps based on data insights, and optimizing activities in line with our strategic objectives and team OKRs.
• Ensuring all marketing materials and visual assets are aligned with brand guidelines and reflect a high standard of creativity and impact.
• Keeping a pulse on industry trends and competitor activities to inform and enhance marketing efforts.

Role Requirements: What you need to succeed

• A university degree in Marketing, Event Management, Business Administration, Digital Media, or a related field.
• 5+ years of relevant professional experience in B2B (product) marketing, ideally within a SaaS or technology-driven environment, or a strong track record in event and performance marketing.
• Proficiency in marketing automation tools, especially HubSpot (mandatory).
• High level of creativity combined with strong project management and organizational skills.
• A strategic, solution-oriented mindset with the ability to work hands-on, independently, and collaboratively in a fast-paced environment.
• Excellent communication skills and confidence in dealing with internal and external stakeholders.
• Excellent written and verbal communication skills in both German and English required.

Why idealworks

• At idealworks, you will find an international working environment and become part of an experienced, open team where mutual trust counts. You will feel at home from the very first second!
• Experience a first-hand start-up feeling and flat hierarchies with varied and responsible tasks that you work on independently.
• Look forward to hybrid working model with 30 vacation days per year and various opportunities to balance your free time, family and job.
• For your commitment to helping us achieve our mission, you will not only be rewarded with appreciation, but also with above-average pay including a bonus scheme and an annual personal development budget.
• We offer exciting corporate benefits, an attractive company pension scheme and regular team events.
• Our modern office is easily accessible by public transport, bike and car and offers numerous catering options for relaxed lunch breaks with your team.
• Driven by our unique corporate culture, the five values "passion for results", "wellbeing", "personal growth", "trust" and "being and acting as one team" determine our daily actions and cooperation.

About us

As a forward-thinking deep tech company, idealworks has been enabling the future of logistics and industrial automation since November 2020. Its flexible, scalable robotics ecosystem, featuring the intelligent automation platform AnyFleet for seamless mobile robot integration, the CE-certified autonomous mobile robot (AMR) iw.hub, the simulation technology iw.sim, and the advanced robotics operating system iw.os, is reshaping intralogistics processes for companies globally. Emerging from its roots as a BMW Group spinoff, idealworks is committed to driving efficiency and operational optimization in a rapidly evolving automation landscape.