Working Student Marketing Strategy & Campaigns (Start Date: 01.08./01.09.2026) - Munich

Working Student Marketing Strategy & Campaigns (Start Date: 01.08./01.09.2026) - Munich, Germany

Locations : Munich | Dsseldorf

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. Over 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once youve become part of the Group, well help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Attention, please! The members of our Marketing & Communications Team have something to say every day. No wonder, considering theyre in charge of media relations, events, digital marketing, and digital communications, with which they shape BCGs image among clients, employees, alumni, and job applicants, as well as the media and general public. Bringing the Group's global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.

What You'll Do

As Working Student Marketing Strategy & Campaigns, you will support the Campaign Heads in your team with the strategic development, preparation, and execution of communications campaigns. Your work will focus on major campaigns such as AI & Tech and Cost & Transformation, as well as campaigns related to partnerships, cooperations, Account-based Marketing, and ad-hoc topics.

Your tasks will include the creative design and preparation of content for various communication formats. In addition, you will also assist in planning and coordinating the activation of each campaign and support the team in other everyday business tasks, such as strategic research, market analysis, and evaluating current topics.

What You'll Bring

• You have a strong personal interest in economics and politics.
• You quickly understand new topics and work independently with a strong sense of ownership.
• You demonstrate initiative, flexibility, and high standards of quality in all deliverables.
• You manage multiple projects effectively and bring excellent organizational skills.
• You take responsibility, show reliability, and thrive in teamwork settings.
• You communicate clearly and build strong networks with both internal teams and external stakeholders.
• You maintain professionalism and politeness in all interactions with colleagues and clients.
• Youre working on your masters or finishing up your bachelors and planning on getting your masters.
• You have initial professional experience in a marketing/corporate communications department, PR agency or editorial department.
• You treat AI tools as a natural part of your toolkit and know when and how to apply them in a business context.
• You are proficient in the MS Office suite.
  Excellent German and English skills round out your profile.

Who You'll Work With

You'll be part of our Marketing and Communications team in Central Europe, working closely with colleagues in our offices in Munich, Dsseldorf, Zurich, Prague, Budapest, and Warsaw. The Strategy & Campaigns Team designs and drives BCGs main marketing campaigns for Central Europe. It is the engine behind all such content and activates the campaign across channels, all by accompanying the execution of the campaigns. Its responsibilities include positioning the stakeholders and faces of our Central Europe region in the media and planning and coordinating various communication formats. Your supervisor will help you familiarize yourself with the company and develop, and you will also be able to draw on the experience of your coworkers.

Additional info

WHAT WE OFFER YOU*

• Free beverages, fresh fruit, snacks and cereal are also available every day.
  Stop by our coffee machines and treat yourself to your favorite hot drinks!
• Our terrace will invite you to relax with a great view of the city.
• Regular after-work events are organized for team building and funwed love to have you join us!
• As a dynamic, internationally active company, the diverse work environment at BCG will inspire you.
• New ways of working? Theyre nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.
• Great location: Right in the heart of the city, our office is close by and easy to reach.

*Benefits may vary by location.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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