Manager CRM & Loyalty (m/f/d)

Manager CRM & Loyalty (m/f/d)

Germany / Munich

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Manage and further develop the membership program as a core part of the CRM team
• Monitor and manage the loyalty program budget, including target setting, forecasting, reporting, and the identification of risks and opportunities
• Drive the membership and loyalty strategy in alignment with Direct-to-Consumer and company objectives
• Lead high-impact strategic CRM initiatives from concept to execution, ensuring measurable results
• Develop and continuously improve our omnichannel member touchpoints across web, app and retail stores
• Plan and optimize omnichannel membership incentives, benefits and rewards to drive member acquisition, engagement and retention
• Translate business needs into functional requirements for loyalty backend and frontend systems, supporting a scalable and consumer-centric platform development
• Build and maintain a structured membership engagement calendar including monthly activations
• Support segmentation development and contribute to automated lifecycle communication journeys in collaboration with the analytics and marketing teams

Your stroll to CYBEX:

• Several years of experience in CRM, loyalty, customer engagement, or a similar role, ideally within a Direct-to-Consumer environment
• Strong strategic thinking combined with a hands-on, execution-driven mindset
• Proven experience in budget management, forecasting and reporting
• Solid expertise in developing and executing CRM and loyalty strategies across the customer lifecycle
• Experience working with analytics teams and tools as well as a good understanding of segmentation and consumer KPI frameworks
• Proficiency with CRM/ Loyalty and marketing automation tools (e.g., Salesforce or similar platforms is a plus)
• Experience managing complex, cross-functional projects and stakeholders
• Strong communication skills and a structured, solution-oriented way of working
• Fluent in English; German is a plus

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.