Head of Marketing (DACH)

We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us?

The Team:
The GTM Marketing Team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona centric customer journeys along the entire funnel. Alongside this we continue to make our community of customers our best advocates and speakers via our Community platform, Celopeers. Included in this team are Field Marketing, Global Campaigns, Digital Marketing and Marketing Operations. This team thrives on cross-functional collaboration working as one team, solving problems, bringing new ideas to life and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.

The Role:
Based in Munich Celonis is looking for a strategic and results-driven Head of Marketing to lead our marketing efforts in the DACH region. In this role, you will be a key leader, responsible for building and executing a comprehensive marketing strategy that drives significant growth and delivers a high-quality pipeline for our Sales organization. This is a unique opportunity to lead a talented team and directly impact the success of a hyper-growth company in this critical market.

The work you’ll do:

• Continuously build, lead, and mentor the DACH Marketing team, which includes Field Marketing, Partner Marketing, Customer Advocacy, and Campaigns.
• Serve as a strategic partner to the local Go-to-Market (GTM) leadership, collaborating to define and implement the holistic DACH Marketing plan.
• Deliver a consistent and high-quality demand pipeline to the DACH Sales teams, aligning all marketing efforts with key business objectives.
• Drive a revenue marketing approach, ensuring our marketing KPIs are directly linked to and contribute to the goals of our Sales organization.
• Ensure the optimal management of the regional marketing spend and budget, focusing on careful prioritization of efforts to maximize ROI.
• Manage demand generation analytics and reporting, using data to drive continuous improvement initiatives across all programs.
• Develop and evolve the comprehensive marketing plan for the region, leveraging and localizing global persona campaigns.
• Coordinate all efforts of an integrated, regional marketing program, including brand awareness, strategic events, third-party partnerships, hospitality programs, and digital marketing.
• Develop and execute comprehensive partner marketing programs, encompassing both with-partner and to-partner activities.
• Build scalable end-to-end marketing programs designed to position Celonis within our key industries and focus areas.
• Ensure consistent messaging and alignment with Celonis’ values and visual identity across all marketing materials and communications.
• Oversee and fuel the DACH Customer Advocacy pipeline for customer success stories of various formats, sourcing strong advocates for internal and external events and PR messaging.

The qualifications you need:

• Proven experience in a senior marketing leadership role, preferably within a B2B SaaS environment.
• Deep understanding of the DACH market and its unique business landscape.
• Extensive experience in developing and executing integrated marketing campaigns that deliver tangible business results.
• Strong analytical skills with a track record of using data to inform strategy and measure success.
• Exceptional leadership and mentoring skills, with the ability to inspire and guide a high-performing team.
• Excellent communication and stakeholder management abilities, capable of partnering effectively with local and global teams.
• Fluent in both German and English.
• Experience in using AI in Marketing to generate and advance pipeline, create content and highly customized customer experiences and predictive analytics.
• 7+ years of B2B Marketing Experience with a preference for a scaleup-mindset and expertise in data management, analytics and SaaS environment.

#LI-DB5

What Celonis Can Offer You:

• Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
• Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
• Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more . Interns and working students explore your benefits here .
• Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
• Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
• Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
• Collaborate Globally: Join a dynamic, international team of talented individuals.
• Empowered Environment: Contribute your ideas in an open culture with autonomous teams.

About Us:

Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video .

Celonis Inclusion Statement:

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

Your Privacy:

Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices

By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process .

Please be aware of common job offer scams, impersonators and frauds. Learn more here .