Principal Digital Strategist (m/f/d)

Our client is looking for an experienced Principal Digital Strategist to support major digital transformation projects and partner with leading global organisations to define, plan and execute their digital experience and marketing strategies.

In this role, you will provide strategic advice and guidance to clients, helping them develop a clear digital marketing vision, drive organisational change and deliver outstanding business outcomes through innovative digital solutions.

The ideal candidate is a digital-savvy professional with extensive experience designing and executing consumer experiences for multinational brands. You will combine strategic thinking, strong communication skills and deep knowledge of customer experience to develop marketing strategies aligned with clients' overall business objectives. Through strategic insights and recommendations, you will help clients improve business performance and achieve measurable results.

Location: Munich, Germany
Employment Type: Full-time (38 hours per week)
Contract Type: 6-month fixed-term contract

What You'll Do

• Develop innovative digital experience concepts and interactions tailored to specific client challenges and business objectives.

• Lead quantitative and qualitative analyses to develop value models and revenue-driving insights that positively impact clients' business performance.

• Conduct in-depth client research, including primary and secondary research, to understand and articulate business goals and strategic priorities.

• Develop experience assessments, gap analyses, competitive assessments and customer journey maps to support key marketing initiatives.

• Create and present effective digital strategies and operational growth strategies aligned with customer objectives and desired business outcomes.

• Build strong strategic partnerships with clients through regular engagement, effective communication and demonstrated leadership.

• Provide leadership, guidance and coaching to members of the digital strategy team, supporting their professional development and continuous improvement.

• Translate client research and findings into compelling strategic presentations, narratives and recommendations for stakeholders at all organisational levels.

• Apply digital benchmarking, industry trends, customer journey mapping, value assessments and organisational analysis to develop impactful strategic recommendations.

• Identify emerging trends and technologies shaping consumer behaviour and assess their potential impact on future customer experiences.

What You Need to Succeed

• 10+ years of relevant professional experience within a marketing function of a major global organisation, a leading management consulting firm or a digital agency.

• Proven experience developing digital experiences and marketing strategies, combined with a strong understanding of the technologies and tactics required for execution.

• Excellent executive presence and communication skills, with demonstrated ability to engage and influence C-level executives.

• Outstanding problem-solving and analytical skills, including experience conducting research, analysing data and translating complex findings into actionable insights and recommendations.

• Demonstrated ability to conduct senior-level interviews and facilitate group discussions, workshops and strategic working sessions.

• Results-oriented mindset, ability to take calculated risks and a proven track record of aligning and influencing stakeholders and business partners.

• Extensive knowledge of the digital marketing landscape, emerging technologies and customer experience trends.