Paid Search Manager - SEA & Feed Performance (m/f/d)

Your mission

As Paid Search Manager (all genders), you'll own SEA strategy and execution across our markets — both strategic and operational at once. You'll set the direction for SEA and get hands-on in the accounts yourself, managing Search, Performance Max, and Demand Gen campaigns end-to-end.
You'll report to the Team Lead Performance, working with a good degree of autonomy and close alignment with the wider marketing team.

What you'll do

• Own SEA strategy and execution across 6 markets, managing a 6-digit monthly budget with a clear focus on efficiency, profitability, and sustainable growth.
• Steer and optimize Search, Performance Max, and Demand Gen campaigns — from structure and bidding down to daily account-level adjustments.
• Analyze campaigns on an ROI and Acquisition basis and turn findings into data-driven action.
• Own product data feed optimization using tools like DataFeedWatch or Channable.
• Drive automation and process improvements (Google Ads scripts, feed automation, reporting workflows) to scale smarter.
• Collaborate with the wider Performance team on budget allocation and cross-channel synergies.

Your profile

• 3+ years of hands-on SEA experience in e-commerce, ideally with real budget ownership.
• Deep knowledge of Performance Max and Demand Gen, comfortable managing large budgets.
• Solid grasp of ROAS, CAC, and multi-market SEA strategy.
• Confident with Google Ads Manager, Search Console, Microsoft Ads, GA4, and tools like Channable, ProductsUp, and Getklar.
• Data-driven, organized, dependable — you follow through end-to-end.
• Genuinely curious about performance marketing and AI-driven tools.
• E-commerce/D2C experience a strong plus, ideally wellness, supplements, or FMCG/CPG.
• Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus.

Why us?

• Munich office, ambitious and fast-growing team.
• Steep learning curve, freedom to shape our marketing.
• Flat hierarchies, fast decisions.
• Friendly team, open feedback culture.

About us

Bears with Benefits is a fast-growing consumer health company based in Munich , building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.

With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.