Regional Marketing Services Procurement Manager-Europe

Key Responsibilities:

- End-to-End Marketing Sourcing: Manage the procurement lifecycle for all marketing services across EMEA, from strategy and sourcing to contract execution and performance review.

- Agency & Vendor Management: Build and manage a roster of high-performing agencies and vendors. Negotiate master service agreements, ensuring favorable terms on cost, IP rights, and deliverables.

- Cross-Functional Collaboration: Act as the primary procurement partner for the Europe and global marketing teams, aligning procurement plans with campaign calendars and brand objectives.

- Compliance & Brand Governance: Ensure all marketing engagements comply with Xpeng's global branding guidelines, financial controls, and local regulations (e.g., GDPR, advertising standards).

- System & Process Excellence: Master Xpeng's procurement and marketing workflow systems to ensure seamless project initiation, approval, and payment processes.

- Regional Travel: Travel approximately 20-25% within Europe to meet with key marketing teams, major agency partners, and attend crucial industry or launch events.

Qualifications & Requirements:

- Bachelor’s degree in Marketing, Business, Communications, or a related field.

- Minimum 5+ years of experience in marketing procurement, agency management, or marketing operations within a multi-country EMEA context.

- Deep understanding of the marketing services landscape, including digital platforms, media, and production. - Mandatory: Fluency in English (business proficiency).

- Strongly Preferred: Professional proficiency in German.

- A Significant Plus: Working knowledge of Chinese (Mandarin).

- Proven ability to manage complex contracts and stakeholder expectations in a matrixed organization.

- Strong analytical skills with the ability to measure marketing spend effectiveness.

XPENG offers:

• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

For more information on how we process your personal data, please see:

As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.