Retail Marketing Student (Internship) - Speedo

This role is a six month internship

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.

Reports to: Head of EMEA Marketing, Speedo

Location: Munich, Germany

The Retail Marketing Student (internship) - Speedo Mission:

We are looking for a motivated and proactive student to join our Retail Marketing team as a Retail Marketing Student Intern for a 6‑month internship. This role is designed for a student who is eager to gain hands‑on experience and support the execution of retail, trade, and brand marketing activities across the German market.

As part of the role, you will support initiatives that enhance brand visibility, consumer engagement, and sell‑through across key accounts, field accounts, and buying groups such as Intersport. Working closely with EMEA marketing, local sales teams, brand and sports marketing, and retail partners, you will help bring our seasonal campaigns to life in a premium and locally relevant way.

How you'll drive success:

Retail & Trade Marketing Support

• Support the planning and execution of in‑store marketing activities across Germany, including window concepts, POS materials, fixtures, trade fairs, and retail takeovers.

• Assist with retail and trade marketing campaigns across key retail partners, including field accounts and buying groups such as Intersport.

• Support the preparation of seasonal sell‑in and sell‑through toolkits for the German market as part of the go‑to‑market process.

Campaign Execution

• Assist in the roll‑out of global and EMEA brand campaigns within German retail environments.

• Support product launch activities with key retail partners, helping to align marketing timelines with development and production schedules.

• Support visual merchandising initiatives to ensure consistent and high‑quality execution across stores.

• Collect field feedback, sales insights, and campaign imagery.

Local Market Activation

• Support local marketing initiatives in line with the German and global marketing strategies.

• Monitor competitor activity, retail trends, and market opportunities to support continuous brand elevation.

Events & Brand Activations

• Support brand and sports marketing teams with events and activations in Germany, including pre‑event organisation, on‑site support, and post‑event reporting.

Content & Asset Management

• Support the management of marketing content across content management systems to ensure retail partners receive relevant materials.

• Assist with the coordination of retail marketing assets, including briefing, localisation, translation, production, and distribution.

Partner & Internal Team Support

• Support communication with German retail partners by helping distribute assets, information, and guidelines.

• Assist the commercial team with seasonal showroom set‑ups as part of go‑to‑market planning.

• Coordinate sample and asset requests for internal teams and partners.

Administration & Coordination

• Support timeline management, trackers, marketing calendars, and campaign documentation.

• Assist with preparations for product launches, activations, and partner meetings.

What you'll need to thrive:

• Currently enrolled as a student (full‑time) for the entire duration of the internship.

• First practical experience gained through internships, working student roles, or university projects in marketing, retail, or related fields is an advantage.

• Interest in retail marketing and a good understanding of the German retail landscape.

• Fluent in German and English, both written and spoken.

• Well organised with strong time‑management and multitasking skills.

• Proactive, structured, and eager to take initiative.

• Strong communication skills and ability to work with multiple stakeholders.

• Good knowledge of Microsoft Office (PowerPoint, Excel, Word).

Desirable

• Interest in fashion, sportswear, or lifestyle industries.

• Basic understanding of retail KPIs and sell‑through performance.

• Creative mindset with an interest in visual merchandising and retail storytelling.

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous employer-financed company pension scheme, flexible working hours, bike leasing, EGym, Employee discount on all Pentland Brands & Comprehensive group accident insurance.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.