Head of Customer Analytics (f/m/d)

WHAT YOU WILL DO

• You are responsible for creating customer insights and advanced customer analytics and for driving customer-centric, data-driven decisions across business units
• You are leading the Customer Analytics team, managing a cross-functional team of data scientists, business analysts and campaign managers
• The team owns customer analytics and customer insights incl. customer segment definitions, identification of customer base development trends, creation of growth strategies per segment / department group, developing customer behavior modelling, and executing custom-targeted campaigns
• You develop the Customer Analytics Roadmap for business and analytical projects, proactively identifying potential for Customer Analytics to drive business value
• You encourage collaboration with other teams including Customer Experience, Retail, E-Mail Marketing, Online Marketing, Shop Management, BI, IT etc.
• You prioritize projects in your team in line with the customer analytics roadmap
• You manage your team members’ individual development with on-the-job sparring and by providing dedicated individual development plans

WHO YOU ARE

• 7+ years of experience in Customer Analytics, Data Science, Marketing Automation, CRM or a similar role
• Strong understanding of customer analytics, behavioral modelling, CRM business drivers and targeted customer communication
• Strong management skills, analytical and strategic thinking
• Advanced, hands-on knowledge of statistical methods and tools (e.g. SQL, Python, R, Excel)
• Experience in advanced analytical modelling / predicative analytics projects
• Very good Excel skills, experience with Power BI or Tableau are a plus
• Fluent in Business English, experienced in stakeholder communication on all levels of data literacy and seniority including experience in collaboration with C-levels
• Experience in leading a culturally diverse (project) team, working in a complex organizational environment and driving change across the organization and within your department

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 days
• Mobile office with up to 20% of your total contracted hours (job and position permitting)
• 10 days/year of mobile office abroad in EU-countries (job and position permitting)
• Language & e-learning courses
• Staff discount of up to 30%
• Company pension scheme
• Discounted membership for selected sports platforms & gyms
• Discounted travel card
• Access to LinkedIn Learning
• Individual support on mental health & well-being (e.g. compatibility work and family life)
• Social Day
• Employee Share Purchase Plan