Retail Marketing Assistant - Speedo, Germany (6m FTC)

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

With over 1,500 team members worldwide, we’re proud of our diverse, inclusive culture where everyone is encouraged to speak up, challenge thinking, create breakthroughs and collaborate openly. Our people are what set us apart, and we’re committed to creating an environment where everyone can thrive.

Reports to: Head of EMEA Marketing, Speedo

Location: Munich, Germany

The Retail Marketing Assistant - Speedo, Germany Mission:

You’ll support the execution of retail, trade, and brand marketing initiatives across the German market. This role is key in driving brand visibility, consumer engagement, and sell through‑ across key accounts, field accounts, and buying groups such as Intersport.

You will collaborate with EMEA marketing, local sales teams, brand and sports marketing, and retail partners to deliver premium, locally relevant activations that bring our seasonal campaigns to life for the German consumer.

How you'll drive success:

Retail & Trade Marketing Support

• Assist in planning and executing in‑store marketing campaigns across Germany, including windows, POSM, fixtures, trade fairs, and retail takeovers.

• Support the planning and execution of retail and international marketing campaigns and in‑store activations across key retail partners, particularly field accounts and buying groups such as Intersport.

• Support the team with seasonal Sellin and ‑sell through‑ toolkits tailored to the German market as part of the go to market process.

Campaign Execution

• Support the implementation of global and EMEA brand campaigns across German retail environments.

• Support key retailer partners with product launch campaigns, ensuring marketing timelines align with development and production schedules.

• Support visual merchandising initiatives to ensure consistent and high-quality‑ execution across all stores.

• Collect and manage campaign performance feedback and field imagery.
  

Local Market Activation

• Support local marketing activations aligned to the Germany marketing strategy and the global strategy, ensuring a strong global and local approach.

• Monitor competitor activity, marketplace trends, and opportunities to elevate brand presence within the German market.
  

Events & Brand Activations

• Support brand and sports marketing teams on brand events and activations tailored to the German market and consumer targets — including pre‑event organisation, on‑site event support, and post‑event reporting.
  

Content & Asset Management

• Management of all content across content management systems to ensure retail partners receive content and campaigns relevant to their buy selections.

• Coordinate retail marketing materials including briefing, production, localisation, translation, and distribution.
  

Partner & Internal Team Support#

• Maintain strong communication with German retail partners, ensuring they receive the right assets, information, and guidance to deliver best‑in‑class brand experiences.

• Support the commercial team with seasonal showroom set‑up as part of go‑to‑market planning.

• Coordinate sample and asset requests for internal teams and partners.
  

Administration & Coordination

• Manage timelines, trackers, marketing calendars, campaign documents, and project assets.

• Support event preparation for product launches, activations, and partner meetings.

What you'll need to thrive:

• Enrolled as a full-time student for the complete duration of the internship.

• Previous hands-on experience gained through internships or student roles in related fields (trade marketing, retail marketing, brand marketing, visual merchandising) is a plus.

• Solid understanding of the German retail landscape and consumer behaviour.

• Fluency in German and English, written and spoken.

• Highly organised with strong multitasking and ‑time management‑ abilities.

• A high level of commitment, an independent and structured way of working, as well as the willingness to take initiative and drive things forward.

• Excellent communication and stakeholder coordination skills.

• Proficiency in Microsoft Office (PowerPoint, Excel, Word).

• Background in fashion, sportswear, or lifestyle industries would be desirable

• Knowledge of retail KPIs and sell through‑ reporting.

• Creative eye and interest in visual merchandising and retail storytelling.

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous employer-financed company pension scheme, flexible working hours, bike leasing, EGym, Employee discount on all Pentland Brands & Comprehensive group accident insurance.

The Interview Process

We want our interview process to feel clear, straightforward, and supportive. If your experience and expectations look like a strong match for the role, here’s what you can expect next:

1. Talent Team Intro Call - A 30-minute video call with our Talent Team to get to know each other, talk through the role and your experience, and answer any questions you have.

2. Experience Interview - A more in-depth interview (usually online) with the hiring manager to explore your skills, experience and approach, and how these align with the role, our principles, and our ways of working.

3. Final Interview - A final in-person interview at our office, focused on deeper discussion and practical application, giving you the chance to meet more of the team and see Pentland Brands in action.