Marketing Manager (f/m/d) - Germany Pure Players & Nordics

Position Overview

As part of the Munich-based multi-functional team, the role focuses on growing Ralph Lauren's visibility across German and Nordic digital platforms through strategic partnerships and marketing initiatives. The successful candidate will lead both internal and external communications, developing marketing campaigns and optimizing e-commerce experiences to deliver elevated brand presentation across all channels.

Essential Duties & Responsibilities

Key Responsibilities:

1. Strategic Leadership

• Drive marketing strategies for Germany Pure Players & Nordic markets, leading partnerships with key accounts like Zalando and About You
• Direct marketing investments and brand elevation initiatives across digital platforms, ensuring premium positioning and ROI

2. Digital Excellence & Innovation

• Spearhead digital transformation and innovation across wholesale partner platforms
• Identify and implement emerging e-commerce trends including social commerce, livestreams, and virtual stores

3. Team & Stakeholder Management

• Lead and mentor a dynamic team of 3, fostering a culture of innovation and excellence
• Build strategic relationships with cross-functional partners to deliver cohesive omnichannel strategies that drive business growth

Experience, Skills, and Knowledge

Required Qualifications:

• 5+ years of marketing experience in luxury/premium fashion, with focus on e-commerce
• Proven expertise in digital marketing, campaign development, and data-driven optimization
• Strong understanding of German digital landscape and consumer behavior
• Outstanding communication and presentation skills with ability to influence stakeholders
• Fluent in German and English; Nordic language skills a plus
• Master's degree in Marketing, Communications, or related field

Are you interested in working for one of the world's most successful fashion brands and continuing your career in an international environment with varied tasks? We value the talent of each individual and therefore offer many exciting opportunities for individual development. We believe that our employees are the key to achieving our business goals and therefore contribute to the success of our company. If you would like to become part of our unique success story and join our dynamic team of experts, we look forward to receiving your application, stating the possible starting date and your salary expectations.