Global Associate Brand Director sHTG

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

Job Description

This role will be the operational backbone for a high‑visibility global brand—coordinating plans, content, approvals, agencies, analytics, and affiliate enablement—while gaining hands‑on exposure to strategy through planning cycles, insight reviews, and cross‑functional forums. You’ll partner daily with the global cross functional team, and regional/affiliate teams to turn strategy into high‑quality, execution at pace.

• Own day‑to‑day program management for priority brand initiatives: timelines, work‑back plans, and executive readouts; coordinate agencies and internal partners to deliver on time and on budget.
• Support annual brand planning (incl. inputs to LRP, KPI tracking, budget stewardship, PO/invoice flow) and maintain version control for all master assets
• Coordinate the creation and refresh of global master assets (HCP materials, digital content, training decks, toolkits) in partnership with cross-functional team members and agencies; ensuring scientific accuracy and consistency
• Manage approval workflows and archives in enterprise systems (e.g., Veeva) to keep materials audit‑ready and cycle times efficient
• Build trafficking briefs, manage specs/tagging (UTMs), coordinate with media/creative agencies, QA live placements, and monitor in‑flight performance—supporting globally led activation across paid/owned/earned channels
• Maintain dashboards for campaign performance, content utilization, brand funnel health, and engagement quality; synthesize research and market/clinical insights into clear recommendations
• Localize and disseminate global toolkits; host office hours/enablement sessions; capture feedback from regions/affiliates to improve assets and guidance
• Coordinate the brand’s presence at priority congresses and events (content packs, logistics, and post‑event follow‑up)
• Ensure every activity adheres to SOPs, industry codes, and internal policies; model company values and ethical conduct in daily work.

Qualifications

• ~3–6 years in pharma/biotech marketing or related roles with demonstrable brand operations experience (project management, agency coordination, asset lifecycle).
• Ideally cardiometabolic disease state experience
• Hands‑on experience with approval systems (e.g., Veeva) and compliant content workflows.
• Strong organization and follow‑through; proven coordination across a matrix of stakeholders and functions
• Comfortable with data: build/update dashboards, interpret performance and research outputs, and recommend optimizations
• Solid understanding of pharmaceutical marketing principles and compliance frameworks
• Strong digital capability across CRM, content platforms, and multichannel engagement
• Excellent written and verbal communication
• High energy, creativity, agility and a proactive, solutions‑orientated mindset
• Strong team player with the ability to work independently while maintaining high accuracy and accountability
• Travel requirement approximately 20%

Additional Information

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.