Senior Paid Search Specialist

Job Profile: Senior Digital Advertising Specialist

• Location: The Hague, The Netherlands
• Department: Delivery: Ad Tech & Media
• Reports to the Head of Delivery: Ad Tech & Media
• Job Type: Full-Time

Role Overview:

Are you a search specialist ready to take the next step in your career? At Incubeta, you'll be the go-to expert for our Northern European and DACH clients, leading end-to-end solutions from high-level strategic planning to hands-on execution. You'll work with some of the biggest names in the industry, guiding their business success across Google's paid advertising platforms with a primary focus on paid search.

As a Senior Paid Search Specialist, you will lead the paid search strategy and act as the primary subject matter expert for paid search, creating and executing innovative strategies that drive client growth and profitability.

You deliver end-to-end solutions and oversee the full lifecycle of paid media campaigns, from initial strategy and planning to hands-on execution and optimisation in platforms like Google Ads, Microsoft Ads and Search Ads 360.

You provide strategic consultation and use your deep knowledge of the digital media landscape to provide proactive recommendations, troubleshoot complex performance issues, and identify new commercial opportunities for our clients.

You drive client success by partnering directly with clients and internal teams to deliver a high-level of service, ensuring campaigns are not only meeting but exceeding key performance indicators (KPIs).

The talent we are looking for

Bachelor's degree or higher in marketing or business related subjects.

5+ years of relevant experience as an Digital Advertising Consultant or Specialist

Deep expertise in paid search: You must be highly skilled in Google Ads and Search Ads 360.

Experience with the full Google Marketing Platform: Knowledge of Display & Video 360 and Campaign Manager 360 is a strong plus.

Understanding and experience with analytics platforms like GA4 and preferably CRM systems like Hubspot and/or Salesforce

Ability to spot commercial opportunities to extend partnerships with clients/agencies.

Strong communication skills and a team player

Strong organizational and time management skills to stay on top of details

Excellent written and verbal communication skills. Preferred languages, English, German and/or Dutch.

Analytical skills, proactive mindset and a problem solver.

About Incubeta:

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business. As Google's most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.Established in 2001, with offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

We will not sponsor visa applications. You must have a valid work permit for the Netherlands or Germany.

Join us at Incubeta to shape the future of digital marketing!