Growth Lead/Manager

In Short: We are looking for an growth expert that amplifies our inbound flywheel as we scale across Europe.

✅ About Klar

• Klar is the Data Operating System for growing eCommerce companies - Klar gives eCom brands a holisitc understanding of their business across their three main drivers of growth - customer acquisition, retention and profitability.
• We work with over 1.000 eCom brands - leading brands like Sunday Natural, Loop Earplugs, Holy, Maniko, Armed Angels and hundreds more use Klar to make better decision every day.
• We deeply empathise with the struggles of our customers - after having worked most of the last 10 years in e-commerce companies, we know their pain and built Klar to help.

Our guiding principle is Do Work You Are Proud Of - we emphasize long-term quality over short term results.

🏃 Our Process

Since we are growing like crazy and have big plans, the starting date is ideally tomorrow. But for the right candidate, we are willing to wait. Quality always pays off.

Most of the process for this position will be handled by Max .

1. I review your application: Apart from your CV feel free to include a few words as to what motivates you to join Klar.
2. We get to know each other: We have a 30-minute meeting in which I will tell you more about our vision for Klar plus, we'll get to see whether both our expectations align.
3. We really get to know each other : We will have a second meeting in which I want to understand what drives you and where you want to be in the future. You can ask me anything you want - nothing is off the table. We will talk for as long as necessary and by the end of it we should both feel comfortable.
4. You meet my Co-Founders - we value strong fit and alignment within our team. This gives you and us a chance for a final check.
5. You get an offer - and hopefully sign it ✌️

If all goes well, this process should be done within 2 weeks.

Tasks

🤝 About The Position

We have built an extremely efficient inbound marketing flywheel consisting of:

• Our existing customers recommending Klar to their network
• Agency partners introducing Klar to their customers to get accurate data
• The eCom Unity - Germany’s largest eCommerce community with 1300+ operators.

These three components also interact with and amplify each other so that our tremendous growth thus far has ben driven by 99% inbound.

We now want to bring you onboard to amplify each of these components and thereby accelerating our growth even further.

Here is what your responsibilities will be:

• Identify approaches to amplify each components of our flywheel (SaaS product, agency partnership and community). This will be likely done through paid ads on Meta and LinkedIn but does not need to be limited to that.
• Full funnel-responsibility - from identifying and creating offers, developing creative concepts and copywriting, media buying. Ideally, you should also be comfortable in front of the camera so that you can record ad creatives yourself in our studio.
• Support our international expansion - we very much believe in a relationship-first approach. Therefore our internationalization will be driven by boots on the ground first. However, you should support our Expansion Managers in building our flywheel in new markets.
• Bring a B2C marketing to B2B - the marketing of consumer brands like our customers is often miles ahead of what B2B companies do. We want to you to bring a B2C mindset into growing Klar.

The beauty of this role is that it gives you lot of freedom to try different approaches. You are not narrowed into a single product or offer but have different entry points into our flywheel that you can target.

Requirements

💪 About You

• You are among the best at what you do - we are looking for extraordinarily talented people that are looking to take their career and knowledge to the next level.
• You have 5+ years experience working in growth roles - that could be either directly at a brand or an agency spanning roles like growth manager, media buyer, creative strategist.
• You optimize for learning - your main motivation to learn as much as possible in broaden your tool set. You want to work with people of the same mindset and learn from each other.
• You are naturally curious - you have a wide range of interests that you like to explore and are open to constantly being exposed to something new.
• Bonus: You have worked in eCommerce - while a deep understanding of your target group can be built over time, nothing beats having been in the trenches yourself.
• Work from anywhere (but preference for Munich based) - we are building Klar as a remote-first company. Since part of this role is content creation, being Munich-based where we have a studio in our office is a big plus.
• Fluent in English (and ideally also German) - English is our internal language but you will need to create ads in both English and German so being fluent in both is preferred.

Benefits

⚙️ Our Offer

• Top-of-market compensation - we want to hire the best people out there. You are an integral part of making Klar successful and will be-compensated.
• Experienced growth founder that give you freedom to be successful - the best way to professionally grow is when you can try a lot of things and have some experienced that can guide and challenge you in the process. Both will be the case in this role, as I (Max, one of the founders, have scaled numerous start-ups - eg. grew yfood as CMO to 50+ marketing team and 100m revenue).
• Massive exposure to the eCom industry & knowledge - you get to take a look behind the curtain of how the best DTC brands operate and detailed insights of what strategies and tactics work for them. Plus, data from 100s of brands so that you can see what really work and share that knowledge with our partners.
• Multi-disciplinary learning - If we have learnt one thing over the last years: having a good understanding of different disciplines is a massive competitive advantage in your career. In this role you will get exposure to many different functions and work directly with our content, community and education team.
• Work from anywhere - we are building a remote-first company so there is the opportunity to work from anywhere.