Sales Director - DACH Region

Your mission

Ready to help us shape the future of hospitality?
At Bookboost, we believe in pushing boundaries. We are not hotel communication software. We build the infrastructure that lets hotel groups own the guest relationship that OTAs currently monetize, by unifying guest data and orchestrating every interaction across the guest journey.

We operate in more than 20 countries, with a hub in Munich and a fast-growing European footprint. DACH is our highest-priority region. If you are commercially sharp, technically curious and comfortable in an AI-native team, keep reading.

Your profile

About the role
As Sales Director for DACH, you own Bookboost's commercial performance across Germany, Austria and Switzerland.

You step into an established region from there you run full sales cycles into mid-market hotel groups, from identifying the right accounts through technical discovery to a signed multi-year agreement, and you shape how we go to market regionally. This is a senior individual contributor role with real strategic latitude, not a seat executing someone else's plan.

The region rewards rigour. DACH buyers scrutinise architecture, data protection and vendor durability harder than anywhere else in Europe. Win here and the reference value compounds across the market.

What you'll own and deliver

• An individually carried new ARR quota for the region, owned end to end
• Continuity across the existing DACH pipeline, and the judgement to requalify it honestly
• The DACH target account strategy: selection, sequencing and entry motion
• Full cycle execution from first contact to signature, including complex multi-stakeholder negotiations
• Disciplined qualification and forecasting, so the business can plan around your number
• Regional market intelligence that shapes our product and positioning decisions
• Bookboost's presence and reputation across the DACH hospitality technology community

What makes you a great fit?

• Enterprise sales track record: 5+ years closing upper mid-market or enterprise B2B SaaS, ideally in hospitality technology, CRM, CDP or PMS-adjacent categories, with individually closed six-figure annual contracts behind you
• Language: native-level German and business-level English. Swiss German comprehension welcome.
• Regional depth: you know the DACH hotel group landscape, the decision-makers within it, and how buying behaviour differs across the three markets
• Technical credibility: you can hold a discovery conversation with an IT director about guest data architecture and PMS integration without needing backup
• Data protection fluency: you treat DSGVO as the substance of the conversation rather than a hurdle at the end of it
• AI fluency: you already work with Claude, Claude Cowork and Claude Code, or you are the sort of person who will be running your own workflows in them within weeks. Our commercial team is AI-native and this is a genuine requirement, not a bonus line.
• Consultative method: mastery of a structured sales methodology and the discipline to apply it consistently
• Self-direction: you are comfortable being the region, building it from the front

What's in it for you?

• Remote and flexible working from anywhere in Germany, Austria or Switzerland
• Ownership of an entire region at a genuine inflection point
• A commercial team building new ways of working with AI rather than bolting it on
• An environment that values your judgement, with real room for impact
• Professional growth in a fast-moving industry
• Regular team events and socials

Why us?

Who is Bookboost?
Bookboost gives hotel groups ownership of their guest relationships. We unify guest data across the PMS, booking engine and every communication channel, then orchestrate the guest journey pre-stay, in-stay and post-stay. Based in Malmö, Sweden, with hubs in Amsterdam, Barcelona, Munich and London, we work in a hybrid, remote-friendly way. Diversity and innovation go hand in hand, and we are committed to an inclusive environment where everyone can do their best work.

Everyone is welcome at Bookboost
We value individuality and creativity, and we are building a team that reflects the world we serve. If you are passionate about making a difference, apply even if you do not meet every criterion.

Ready to join us?
Send us your application today. We interview on a rolling basis, so apply early

About us

Bookboost is a Swedish hotel technology scale-up redefining how hotels connect with guests. In 2021, we have launched a powerful, user-friendly multi-channel CRM platform and and expanded with a Customer Data Platform in 2023. Since then, our platform has become a cornerstone for modern hospitality operations.

Operating in 32 countries with 22 million active users, and holding a 4.9/5 rating on Hotel Tech Report, we’ve established ourselves as a trusted partner in the hospitality industry. Our goal is not just to keep pace, but to set the pace by leading the market in hospitality engagement technology.

Oh, and one last thing
If you’re reading this thinking “I don’t tick every single box,” don’t worry. We care more about passion, ambition, and growth mindset than a perfect resume. If you’re excited about this role and ready to make an impact, apply anyway. Let’s reshape hospitality together.