Channel Marketing Manager DACH
Job Description ADVANCE YOUR CAREER. ADVANCE THE WORLD. At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future. Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward. Join us and, together, we’ll advance your career. The Channel Marketing Manager will play a key role in activating AMD’s commercial marketing strategy across Germany, Austria and Switzerland (DACH). Working closely with AMD Sales and Marketing teams, key channel customers and external agency partners, this role will develop and execute ROI-focused marketing programs that strengthen AMD’s presence across the Commercial Client and Server markets. The role will manage both customer-led marketing initiatives and integrated 360° AMD campaigns across the Channel and Enterprise business. This is an opportunity to work across multiple teams and partners in a dynamic regional environment, translating AMD’s commercial priorities into impactful marketing programs across the DACH market. The role reports to the AMD Central Europe Marketing Lead. The Person: You are a commercially minded and collaborative marketer with strong project management skills and a focus on delivering measurable results. You are comfortable managing multiple priorities, bringing together input from different stakeholders and translating it into clear, actionable marketing plans. You combine strong attention to detail with an analytical and creative approach and are confident communicating marketing strategies, activities and outcomes to internal stakeholders, customers and partners. You thrive in a fast-paced environment, build strong working relationships and bring an energetic, positive and team-oriented approach. Key Responsibilities:
- Plan and execute AMD-led above-the-line and below-the-line marketing activities in partnership with relevant AMD teams.
- Develop and execute marketing programs with key channel customers in collaboration with in-country AMD Sales and Marketing teams.
- Manage the end-to-end budgeting process for assigned key customers and regional AMD-led marketing activities.
- Measure and report on KPIs and ROI across AMD-led marketing initiatives and customer activities.
- Partner with external agencies and internal stakeholders to develop, adapt and update EMEA-specific marketing content and assets.
- Copywrite, edit and proofread marketing content and assets as needed.
- Develop compelling PowerPoint presentations for internal and external audiences.
- Manage multiple campaigns and projects simultaneously, ensuring activities are delivered effectively and aligned with commercial objectives.
- Support additional regional marketing initiatives as appropriate.
- Experience in a customer-facing marketing role.
- Strong understanding of the EMEA IT industry and channel ecosystem.
- Experience across social media and digital marketing.
- Demonstrated experience in marketing planning, field marketing, event management and campaign/project management.
- Experience partnering with sales and account teams to develop collaborative marketing plans.
- Experience managing marketing budgets and evaluating campaign performance through KPIs and ROI.
- Proficiency with Microsoft Office; experience with Adobe Photoshop and Adobe InDesign is desirable.
- Strong project management skills with the ability to independently prioritize and manage multiple programs.
- Analytical and creative approach to interpreting data and marketing performance.
- Excellent verbal, written and interpersonal communication skills in German and English.
- Ability to travel up to 25% of the time.
- Master’s degree or similar qualification in Marketing, Economics, Business Studies or a related discipline preferred.
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