Founder’s Associate - Growth & Performance Marketing (all gender)

YOUR RESPONSIBILITIES

Build a new additional growth engine for a digital health company that already does millions in revenue. 

Kranus Health is a fast-growing digital health company with consumer-facing products in urology and gynaecology. We’re already doing millions in revenue — but mostly by talking directly to doctors with a field sales force instead of D2C. Now we’re ready to build a world-class performance marketing machine from scratch. And we’re looking for the person who wants to own it like it’s their own business. This is full-stack growth, with real budget responsibility, real KPIs, and real impact.

Build and scale Kranus Health’s online growth engine from 0 → 1 → 10.

• Build online marketing from scratch for a well-established, revenue-strong company
• Own P&L + the full performance marketing KPI stack end-to-end (CAC, ROAS, LTV, payback, funnel conversion, contribution margin — the whole thing)
• Run, optimize and scale acquisition across:
  • Google Ads (Search, Performance Max, YouTube)
  • Meta (Facebook/Instagram)
  • and whatever works next (Communities,TikTok, affiliates, retargeting, partnerships)
• Acquirepatients in a complex regulatory environment (this is not dropshipping— it’s healthcare and trustbuilding)
• Build the funnel: creatives → landing pages → tracking → iteration → scale

YOUR TOOLKIT

You’re not “interested in marketing”. You’re obsessed with making numbers move.

• A e xtremely detail-oriented , data-driven nerd (in the best way)
• Someone who loves building things and fine-tuning daily
• You work with AI agents before you ask for more team resources
• Comfortable with online tools and workflows — you can MacGyver your way through anything
• High-agency, outcome-obsessed, and accountable (You don’t say “someone should” — you say“I’ll do it.”)

Your background: We don’t care about perfect CVs. We care about proof of execution.

• A university degree in a structured field (e.g. engineering, economics, math, science, computer science)
• A track record of building something from scratch (side projects, internships with real responsibility, first 1–2 years in a high-performance environment)
• Bonus points if you’ve ever
  • built paid channels from zero
  • owned a budget
  • run experiments weekly
  • done funnel + landing page work
  • built dashboards and tracking (GA4, GTM, Looker, etc.)

Tools you'll probably touch

• Google Adsstack (GA4, GTM, ...), Meta AdsStack
• Creative AI toolchain: Superscale, Claude (Code), Recraft but also Canva, Figma
• HubSpot CRM (incl. tracking / attribution setup)
• Dashboards, Dashboards, Dashboards (PBI & other tools)
• Landing page tools (we are team Squarespace for our LPs, but you can Claude Code your way out if you present us a good case)

Why this role is different

• Real ownership: you run your channel like a business, report to Founders
• Huge upside: build something that matters, scale it, lead it
• Strong foundation: company is already big in other channels + you can access P&E, BI resources for scaling (if needed)
• Massive learning curve: regulated growth + performance + product + funnel
• Impact: you help patients get access to healthcare they actually need

We value diversity and encourage applications from all qualified candidates, regardless of gender, age, background, disability, or identity.

OUR SUPPORT AND YOUR BENEFITS

Trust - We believe in the talent we hire. You will receive a permanent contract. Home office is easily possible with us.

Mobility - You get your own leased bicycle at your free disposal.

Body & Mind - You get an "Urban Sports Club" membership and access to the meditation app "Headspace".

Future - We support your company pension scheme and will be happy to explain the benefits to you.

Impact - work with meaning? Together with you we improve the health care of patients, every day.

Teamwork - You are part of a highly motivated team with flat hierarchies and a lot of fun at work.

CONTACT

If you have any questions about the role, feel free to reach out directly to our People & Recruiting Manager, Annkathrin, at [email protected] .

About us

REINVENTING UROLOGY THROUGH VIRTUAL CARE

Recently named as the #1 fastest growing health startup in Germany, our goal at Kranus Health is to treat health problems in men and women with the help of integrated digital therapeutic solutions, closing the digitalisation gap in urology and helping millions of patients lead better and longer lives.

With a market presence in both Germany and France, the successful extension of our Series A funding round totalling over $22 million made Kranus Health one of the best funded digital therapy startups in Germany (within 3 years since founding).

With a growing product portfolio and internationalisation strategy, Kranus Health offers the opportunity to have a very real and scalable impact on patient’s lives as well as offering a dynamic and rewarding work environment.

Do you want to revolutionise the healthcare industry with us? - Then apply now with your CV,

We are looking forward to meeting you!