E-Commerce Campaign Strategist (m/f/d)

ABOUT EDURINO

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

ABOUT THE ROLE

This position places you at the steering wheel of digital growth, directly translating our mission into captivating shop campaigns and product launches that resonate. By fusing platform intelligence with rapid commercial experimentation, you will directly shape the touchpoints customers have with EDURINO.

• Orchestrate the end-to-end execution of all major shop campaigns, product launches, and seasonal peaks

• Design cohesive customer journeys by engineering offer mechanics, discount logic, and onsite promotional layouts

• Align cross-functional initiatives by coordinating closely with creative content, social media, and logistics teams to ensure seamless campaign deployment

• Build, launch, and continuously optimize dedicated landing pages, digital assets, and onsite testing frameworks to systematically improve shop usability

• Analyze platform data on campaigns and launches to rapidly iterate on marketing formats and scale winning activation strategies

• Integrate generative AI workflows into daily operations to accelerate concept prototyping, asset variation, and data interpretation

• Act as the strategic bridge between our internal Marketing team and external IP partners to ensure flawless alignment during collaborations and collaborative launches

ABOUT YOU

You have collected first experiences in the D2C e-commerce sphere and deeply enjoy juggling different topics and stakeholders simultaneously. You thrive in a fast-moving environment and get energized by a steep learning curve.

• Demonstrated hands-on experience handling and scaling campaign strategies & product launches within an agile D2C and/or e-commerce environment

• Practical familiarity with the Shopify ecosystem, including a clear understanding of what is achievable through specialized apps, automated flows, and tracking setups

• A strong foundation in key digital metrics like CR, AOV, and acquisition costs, with the ability to turn raw metrics into clear design or strategy changes

• Fluency in digital platforms, understanding the specific content styles, user psychology, and creator dynamics that make campaigns shareable

• Strong communication skills to coordinate and align internal and external stakeholders on projects and strategies effectively, with n ative-level German (C2) and business-fluent English (C1+)

About us

What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn.
EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special

• A start-up culture based on trust. You own your schedule and location - what matters is what you move.
• Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London.
• Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun.
• Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us.
• Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries.
• Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts.
• Room to grow. We believe in learning fast, failing forward, and lifting each other. There’s budget and mentorship for high-performers who want to take the next step.

How to become part of the team

1. We look forward to receiving your application ( CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions.
2. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study.
3. We schedule another interview with the direct report of your position . You will elaborate the task or questions you have solved.
4. You (e-)meet one of the co-founders . Depending of the position, we will now ask you for some references.
5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino , yay!
   The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box !