Product Marketer (f/m/d)

We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. Demand is growing fast. We need a Product Marketing Manager who can translate what we build into messaging that moves markets – and who understands the world of industrial enterprise buyers.

If you know how to make complex technology feel obvious to a traditional enterprise audience – keep reading.

⭐ WHAT MAKES THIS ROLE EXCITING

Real industry, real stakes. You're not marketing a SaaS tool to software teams. You're helping Bosch, Schaeffler, and Porsche rethink how work gets done on the shopfloor. Your messaging shapes how the world's largest manufacturers make buying decisions.

Positioning that actually matters. We're early in a category we're helping to define. You'll own how we show up to manufacturing and industrial enterprise buyers – a segment that demands credibility, precision, and proof.

Full-funnel ownership. From ICP definition and messaging to sales enablement, launch campaigns, and analyst relations – you set the strategy and execute it. No waiting for someone to hand you a brief.

AI as your operating system. You'll have full latitude to build AI-assisted workflows into how you research, create, and execute – not as an experiment, but as how we actually work. If you've been wanting to operate this way but your current setup won't let you, this is the role.

️ Startup speed, enterprise context. No corporate layers. You'll work directly with founders, product, and sales to shape how Workerbase competes and wins.

WHAT YOU'LL DO

• Own positioning and messaging for Workerbase – across industries, personas, and use cases – anchored in manufacturing and industrial enterprise.

• Define and evolve our ICP. You know who we're targeting, why they buy, and what makes them hesitate.

• Build and maintain the messaging architecture: value propositions, persona narratives, competitive differentiators.

• Enable the sales team with battle cards, pitch decks, case study narratives, and objection-handling frameworks.

• Plan and execute product launches – working closely with product to turn new features into market moments.

• Drive content strategy for the enterprise buyer journey: thought leadership, customer stories, industry reports.

• Develop analyst and influencer relationships in the manufacturing and industrial tech space.

• Use AI tools to accelerate content creation, research, and campaign execution.

YOU'RE A FIT IF YOU

• Have 5+ years of product marketing experience in B2B SaaS – ideally with exposure to manufacturing, industrial automation, ERP, MES, or other traditional enterprise verticals.

• Know how to speak to enterprise buyers who are skeptical of hype and need to see ROI before they'll move.

• Can take a technical platform and turn it into a crisp, compelling story – for a VP of Operations as easily as for a procurement lead.

• Use AI tools daily to work faster and smarter – not as a novelty, but as part of how you actually get things done.

• Are comfortable being hands-on: you write the copy, build the deck, run the launch – and you enjoy it.

• Bonus: Speak German at C1 level or above.

• Bonus: You've worked with or sold into manufacturing, logistics, or production environments.

• Bonus: You've built a category narrative or repositioned a product in a crowded market.

WHAT YOU GET

• Real ownership from day one – you shape the function, not just fill a role.

• A seat at the table with founders, product, and sales leadership.

• Flexible, hybrid work setup based in Munich.

• Competitive salary and benefits.

• Learning budget to keep growing.

• Sports & wellness membership via Wellpass.

• Stock options to share in our success.

• A central Munich office and legendary company events.

ABOUT US

We exist because there's a smarter way to produce. With environmental and demographic challenges ahead, we're on a mission to future-proof the production operations of the world's largest manufacturers.

We patch the gap between frontline workers, machines, and data – digitizing manual work with AI in a low-code environment connected to the manufacturer's core IT systems. We believe technology should empower people, not replace them.

If you're ready to upend "we've always done it this way" – we want to meet you.