German Speaking SEO Manager (Hybrid)

Are you a forward-thinking SEO expert who looks beyond traditional search engine rankings? Do you want to shape the future of search by blending technical SEO with cutting-edge Generative Engine Optimization (GEO)?

We are an agile boutique agency based in Munich, free from corporate bureaucracy and driven by a values-based culture: Trust, Empower & Inspire, and Drive . We are looking for a proactive, client-facing Senior SEO Manager to lead projects, guide teams, and drive visible impact for long-term client accounts. Reporting directly to the Head of SEO & Content/CMO, this role offers a clear and rapid career path toward a Team Lead position.

Core Benefits & What We Offer

• Boutique Freedom: Fast decision-making, short communication channels, and flat, owner-managed hierarchies.
• Direct Impact & Growth: Direct reporting line to the Head of SEO/CMO with full strategic insights. Enjoy a 360 scope of tasks (SEO, GEO, Content, Audits, Pitches) that maximizes your professional evolution.
• Clear Career Path: Clear perspective to transition into a Team Lead role—high performance is quickly rewarded with expanded responsibility.
• Work-Life & Perks: Hybrid work model (2–3 days in our Munich office, the rest remote), a €200 monthly allowance for gym memberships or commuting expenses, and regular team events.
• Stability: Work on long-term client relationships rather than short-term project hopping, allowing you to proactively build strategies with a lasting impact.

Tasks & Responsibilities

Next-Gen & Core SEO Strategy

• 360 SEO Management: Take end-to-end ownership of Technical, Onpage, Offpage, and Universal/Multimedia SEO across multiple platforms (Websites, Amazon, YouTube, Image SEO, etc.).
• Generative Engine Optimization (GEO): Develop and implement strategies to secure brand visibility in AI-driven search results (Google AI Overviews, ChatGPT Search, Perplexity). Analyze LLM behavior to optimize content and site structures.
• Technical SEO: Collaborate closely with development and IT teams to maximize crawlability, indexability, bot efficiency, and UX across various CMS and e-commerce shop systems.
• Content Strategy: Conceptualize data-driven content strategies, build editorial plans, establish topic clusters, manage quality assurance, and optimize internal linking and site navigation.
• Modern Offpage SEO: Execute high-quality, modern link-building and brand-mention strategies, steering completely clear of outdated methods.

Management & Client Relations

• Audits & Reporting: Conduct comprehensive SEO/GEO audits, create insightful reports, derive actionable next steps, and proactively present findings to clients.
• Project & Team Management: Lead small SEO teams and projects, leverage cross-channel synergies with SEA and Social Media, and coordinate external service providers.
• Client Advisory & BD: Pitch to prospective clients, win new accounts, provide high-level strategic consulting, and nurture long-term relationships.

Profile & Requirements

You are a great fit if you:

• Live in the Munich area (or are willing to commute) and appreciate spending 2–3 collaborative days per week in the office.
• Speak German at a native level and possess excellent English skills (both written and spoken).
• Are fast, dynamic, and highly proactive—you spot opportunities early and lead clients with clear, confident recommendations.
• Work independently, remain solution-oriented, and bring a structured, highly responsible approach to your workload.
• Have strong analytical skills, a natural affinity for numbers, and always consider commercial/business factors in your technical decisions.
• Are an inspiring team player who brings a positive spirit, charisma, and the confidence to persuade both teams and clients.

Must-Haves:

• Experience: Minimum of 5 years of professional experience in SEO (ideally with an agency background) covering technical, onpage, offpage, and content marketing.
• Leadership: Proven track record of managing SEO projects and managing/guiding small teams.
• Tool Mastery: Deep expertise with core SEO tools ( GSC, GA4, Screaming Frog, GTMetrix, PageSpeed Insights, SEMrush, Ahrefs, Sistrix, BrightEdge ).
• AI & Modern Search Literacy: Practical experience with AI prompt tools ( ChatGPT, Claude, Midjourney, Perplexity ) and practical understanding of AI response generators ( ChatGPT Search, Perplexity, Google AI Overviews ).

Nice-to-Haves:

• Industry expertise in lifestyle, fashion, beauty, e-commerce, travel, or tech/SaaS sectors.
• Hands-on experience executing specific GEO strategies for LLMs.
• Cross-channel knowledge linking SEO with SEA, Social Media, and broader Content Marketing.
• Additional language skills.

Compensation & Framework

• Base Salary: €60,000 – €75,000 gross p.a. (depending on experience and qualifications).
• Bonus Structure: Potential for a performance-based bonus once promoted to the Team Lead position (details TBD).
• Location & Model: Munich-based hybrid model (2–3 days in the office, 2–3 days remote).

Please Note: This position requires regular on-site collaboration in Munich. Fully remote arrangements cannot be accommodated.