Senior Manager Sales & Commercial Partnerships

WRC Promoter GmbH , the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Sales & Commercial Partnerships (m/w/d). For more information visit

Areas that play to your strengths

All the responsibilities we'll trust you with:

• • Develop and execute a high‑impact global sponsorship sales strategy to drive significant revenue growth
  • Identify, approach and convert top‑tier brands into long‑term WRC partners
  • Own the full commercial cycle: prospecting, pitching, negotiation and contract closure
  • Build compelling, insight‑driven partnership proposals in close collaboration with Marketing
  • Advance and translate WRC’s global platform into clear commercial value for potential partners

• • Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities
  • Develop category strategies and targeted outreach plans for key verticals
  • Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position

• • Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling
  • Provide the game-changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts
  • Invest time into co-developing with senior leadership actionable insights around commercial trends, revenue forecasts and partnership performance

• • Define and monitor KPIs for sponsorship acquisition and revenue growth
  • Constantly maintain a structured pipeline and provide comprehensive reporting to senior leadership ensuring updated data at any time
  • Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Qualifications
• Bachelor’s degree in Business, Sales, Marketing or a related field
• Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment or media
• Proven track record of closing high‑value, multi‑market sponsorship deals
• Strong negotiation skills and the ability to engage senior decision‑makers at global brands
• Excellent communication skills in English; additional languages are a plus
• Deep understanding of sponsorship activation, brand partnerships and commercial analytics
• Ability to thrive in a fast‑paced, international environment and manage multiple high‑value opportunities simultaneously
• A proactive, entrepreneurial mindset with a strong drive to win

• Travel 30-40%