Senior Business Developer / Senior Sales Manager (m/f/d)

Smal GmbH
München

Your tasks

As a Senior Sales Manager at SMAL, you’re not just a “salesperson”. You’re a strategic door-opener and a trusted advisor. Your focus is on acquiring new clients and identifying high-value opportunities that go beyond simple project-based work. You don’t sell standard solutions; instead, you sell the core of our agency’s DNA: Digital Product Management, Digital Storytelling, and Experience Strategy.

As a Senior Sales Manager, you work closely with Lead Generation and Marketing to identify leads. For concrete opportunities, you manage the proposal process in close coordination with the Business Team, the functional departments, and — for larger proposals— also with the senior management.

Typical Tasks

  • Lead Generation & Prospecting: You identify and qualify potential new clients (SME and enterprises) whose challenges align perfectly with our service portfolio.
  • Strategic Opportunity Management: You identify opportunities for complex projects in the areas of experience strategy and digital product design and develop compelling proposals based on them.
  • C-Level Consulting: You act as a sparring partner for marketing decision-makers, CDOs, and product managers. You understand their business pain points and translate them into value-adding agency services.
  • Pitch Lead: You manage the entire sales cycle — from the initial contact through chemistry meetings to the final negotiation. In doing so, you’ll work closely with our specialist departments to present tailored concepts.
  • Market & Trend Monitoring: You keep a close eye on the digital landscape and know where new opportunities (e.g., through AI transformation or new platform economies) are emerging.

Key Performance Indicators for the Role

  • Growth: Achieving the growth targets of SMAL.
  • Profit Margin: Improving the average profit margin (%) and conversion rate (%).
  • Business Volume: Increasing the average business volume of existing customers.
  • Improving the quality of proposals.

Key Requirements for the Role:

  • High level of customer contact and presence at various locations.
  • Willingness to travel to our customers (typically 1–2 days per week).

Your skills

  • Experience: At least 5–7 years of proven success in sales or business development at a digital agency or consumer products company.
  • Domain expertise: You speak the language of digital product design. Terms like product-market fit, customer journey mapping, and brand narrative aren’t just buzzwords to you — they’re everyday tools.
  • Closing mindset: You love the thrill of acquisition, stay persistent even during long sales cycles, and confidently close deals.
  • Networking skills: You are an excellent communicator with a confident demeanor who knows how to build trust and forge long-term business relationships.
  • Language proficiency: You are fluent in both German and English.

What we offer

Working Model and Compensation

  • TimeOut - You have various options for taking time off.
  • Childcare - We contribute to the costs of childcare.
  • Mobility - Choose the mobility option that suits you best, from Deutschlandticket to Jobrad.

Talent Development

  • Career development - Shape your career by setting different priorities.
  • Feedback culture - Continuously improve yourself through regular feedback.
  • Training budget - You can expand your qualifications with a fixed budget for time and expenses.
  • Shared knowledge - Share your knowledge and learn from your colleagues through a variety of tools.

Health

  • Corporate Health - Benefit from our holistic health management program.
  • EGYM Wellpass - Choose between sports and relaxation.
  • Healthy Basics - Start your working day with healthy habits.
  • Sustainability - We are guided by sustainable solutions in every decision we make.

Networking

  • Onboarding - We'll get you off to a great start at SMAL with a warm welcome.
  • Town halls & AMAs - Stay up to date with regular updates from management.
  • Team events - Experience the SMAL magic at our internal events.
  • Site seeing - Get to know our various locations within the Digital Experiences Group and enjoy a new working atmosphere.

Why SMAL?

At SMAL, we believe that great digital experiences aren’t a matter of chance, but the result of a deep understanding of users, technological excellence, and outstanding storytelling. We partner with our clients to guide them through their digital transformation — from the initial vision to a market-ready product. To take our growth to the next level and forge new strategic partnerships, we’re looking for you.

  • Challenging Projects: We work with brands that prioritize their products and user experience (such as Elgato, BSH, Fanatec, and Vodafone).
  • High-level Expertise: You’ll be selling the services of a team that’s at the creative and technological forefront and uses AI to enhance the user experience.
  • Freedom: We give you the space to implement your own sales strategies and avoid rigid corporate structures.
  • Culture: A team of digital natives that embraces flat hierarchies and genuine appreciation. Sounds like the perfect fit? Apply now and let’s create something amazing together!

Human-centered equal opportunity

We are looking for the right personalities with the right skills to join our team. For us, equal opportunity means that all qualified applications are considered without regard to ethnicity, gender, age, religion, sexual orientation or marital status. Join our diverse team – we create digital experiences.

Veröffentlicht am 2026-04-17

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