Senior B2B Digital Marketing Manager (f/m/d)

Join Apaleo and Build the Future of Digital Marketing!

At Apaleo, we're on a mission to revolutionize hospitality tech with the most open, flexible, and future-proof platform for the industry. Now, we're looking for a Senior Digital Marketing Manager (f/m/d) to lay the foundation for scalable, data-driven marketing that will fuel our next stage of growth.

In this pivotal role, you'll establish performance marketing, analytics, and website optimization frameworks building from the ground up to create lasting impact. If you thrive in fast-paced startup environments, love combining strategy with hands-on execution, and want to shape how marketing drives growth at Apaleo, we'd love to hear from you!

What You'll Be Responsible For

• Google Analytics & HubSpot setup: collaborate with the VP of Marketing to design and implement a comprehensive tracking setup for Google Analytics and HubSpot to measure marketing effectiveness and optimize campaigns
• Performance marketing: manage and optimize paid media campaigns across Google Ads and LinkedIn, driving lead generation and increasing brand visibility
• End-to-end campaign management: plan, execute, and optimize cross-channel marketing campaigns, integrating paid, organic, and email marketing strategies to drive measurable results
• Website management & optimization: oversee and optimize the website, ensuring a seamless user experience and conversion optimization across all touchpoints
• Data-driven decisions: leverage data and insights to continuously refine marketing and GTM strategies - across DACH, France, and the UK

What We're Looking For

• Experience in B2B marketing: at least 5+ years of experience in digital marketing, ideally with a focus on B2B SaaS
• Strong analytical skills: a solid understanding of Google Analytics, HubSpot, and other analytics tools to measure performance and drive optimization
• Strategic mindset with execution focus: capable of developing strategies & processes while being hands-on to implement and optimize them in real-time
• Tech-savvy & adaptable: comfortable working with CMS platforms (preferably Contentful), with a quick learning curve to adapt to new systems and technologies
• Team player: a collaborative spirit, eager to work closely with a cross-functional team
• Fluency in English required; proficiency in German or French is an asset.
• This position is offered as a full-time role; however, we are open to discussing part-time arrangements for candidates whose skills and experience closely align with our requirements

Bonus Points If You Have

• Technical proficiency: familiarity with website development, HTML/CSS basics and website optimization.
• Knowledge of SEO & content marketing: an understanding of how to leverage SEO alongside performance marketing strategies to drive organic growth.
• Experience in international startups: you've been part of a rapidly growing startup and understand the challenges of scaling marketing processes, also from zero to one.

What Makes This Role Unique

• Opportunity to build Apaleo's digital marketing foundation from scratch , rather than stepping into pre-defined processes.
• A chance to combine strategy with execution , shaping marketing operations while also running hands-on campaigns.
• Direct influence on growth across international markets (DACH, France, UK).
• High visibility and impact your work will directly shape the company's growth trajectory .
• A startup environment where your ideas are heard, and you can move fast, experiment, and scale what works.

What We Offer:

• A Diverse & International Team – Work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective.
• Flat Hierarchy & Flexible Structure – Enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies.
• A Key Role in a Fast-Growing Startup – Be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich.
• Fair & Transparent Compensation – Benefit from a clear peer review system and career progression plan designed to reward your growth.
• Flexible Working Style – We support flexible hours and remote work, depending on the role.
• Engaging Team Events – Join us for cocktail club nights, team dinners, meet-ups, and the legendary Oktoberfest celebrations!
• 30 Days of Vacation – Recharge and enjoy a generous annual leave policy.
• Free Public Transportation in Munich – We've got your commute covered!
• Access to EGYM Wellness Pass – enjoy a variety of fitness and wellness studios to support your physical and mental well-being.

How you make an impact joining Apaleo: Joining Apaleo means more than just taking on a role it's about driving real change in the hospitality industry. Your contributions will directly shape our innovative platform, influence company-wide decisions, and help redefine the future of hospitality tech. At Apaleo, your voice matters, your ideas are valued, and your impact is tangible. Be part of a team where your work fuels progress, collaboration sparks innovation, and growth is a shared journey.

We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.