Field Marketing Manager - German speaking (Munich)

About the Role & Team

We’re looking for a Field Marketing Manager to join Formalize in our Munich office and drive impactful marketing initiatives across the DACH region. We’ve just opened up our Munich office, where you will be our first Marketing colleague.

In this role, you’ll own the planning, execution, and measurement of field marketing programs that generate pipeline and support our sales teams in Germany, Austria, and Switzerland. You’ll define how we engage with local markets, from events and campaigns to localized content and enablement, ensuring marketing initiatives resonate with regional audiences and drive business impact.

All initiatives are delivered within Formalize’s overall brand, messaging, and go-to-market framework, in close alignment with central Marketing, Sales, and Partner teams.

You’ll work closely with Sales, Product Marketing, Partner Marketing, and other regional teams to create scalable frameworks, campaign playbooks, and best practices that make Field Marketing effective across the DACH market. Besides, you will also knowledge share with our Field Marketing Managers in our Italian and Spanish teams.

What you will do

• Own the planning and execution of field marketing activities across the DACH market, including events (both online and physical), webinars, and partner campaigns

• Collaborate with Product Marketing to adapt messaging, content, and assets for Germany, Austria, and Switzerland

• Enable Sales and regional teams with campaign guidance, templates, and tools

• Measure and analyze program performance, sharing insights and recommendations for continuous improvement

• Act as the central marketing point of contact for field marketing initiatives in the DACH region

• Gather feedback from sales and regional teams to optimize campaigns and Field Marketing processes

What you bring

• Experience in Field Marketing or B2B SaaS Marketing, in the DACH region

• A strategic mindset with the ability to translate strategy into actionable campaigns and frameworks

• Strong written and verbal communication skills in German and English

• Proven ability to work cross-functionally with Sales, Product Marketing, and regional teams.

• Deep understanding of the DACH market and local business culture

• Hands-on, results-driven approach with a passion for driving measurable impact

Practicalities

• Salary: €50,000 – €58,000 gross per year

• Office location: Oskar-von-Miller-Ring 20, Munich (WeWork)

• Working hours: 40 hours a week, with one day working from home

Our salary levels are directly linked to our structured career framework, which includes regular performance reviews. As you build skills, take on new responsibilities, and progress in your role, your salary grows with you. Our framework makes development clear and transparent, so you always know what the next step looks like.

What do we offer you?

• Thorough pre- and onboarding to set you up for success

• A culture of ownership, trust, and independence with the support you need

• Continuous development through bi-annual growth talks and weekly check-ins

• Benefits, including lunch, health insurance, and social events

• A strong team spirit where we celebrate wins and enjoy time together across offices

• Our annual Global Summit, where the whole company meets and connects

Our recruitment process

• Send your application and upload relevant information

• 15-30 minutes online interview with our Talent Acquisition team

• 30-minute online interview with our Hiring Manager

• Completion of Personality Assessment & Case Presentation

• 60 minutes in-person final interview with our Hiring Manager & other relevant stakeholder(s)

About Formalize

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, and Madrid. Currently, we are a team of +170 people from 19 nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups. We thrive on ambition, deliver impact through pragmatism, and embrace passion and honesty. We are celebrating our wins, learn from our mistakes, and grow together as a team.

Our journey began within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story. Now, we have extended our expertise to a larger compliance universe, including data compliance, risk, and privacy. Our Formalize product helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously adapting to meet and foresee the evolving needs of our users, ensuring businesses remain compliant and confident in their operations.

Still curious? Read more about us here: About Formalize .

Ready to apply?

We will hold interviews and hire on an ongoing basis. For more information or questions, please contact the responsible recruiter in the Talent Acquisition team. Apply now with your resume and other relevant information through our Career Page . We look forward to seeing your application!