Marketing Manager

Your mission

We’re looking for a hands-on, commercially aware Marketing Manager with a strong B2B background and a specialism in paid media campaign management to drive growth across the German market.

Based in Munich, this role sits at the heart of our European marketing strategy and requires a balance of strategic planning, campaign execution, and cross-functional collaboration.

This role is perfect for a marketing professional with 3–5 years’ experience who thrives in a dynamic, scaling business. You’ll lead the implementation and optimisation of paid campaigns on Google Ads and LinkedIn, while contributing to broader integrated marketing initiatives across Germany. Your insights and execution will have a direct impact on lead generation and revenue growth.

Key Responsibilities
● Lead and optimise paid media campaigns (Google Ads and LinkedIn) to drive lead acquisition and brand visibility across Germany.
● Plan, localise, and execute integrated marketing campaigns across digital, content, email, and event channels.
● Own the performance tracking and reporting of paid media metrics (CTR, CPC, CPA, ROAS) and integrated campaign KPIs.
● Translate European-wide campaigns and content into the German market with cultural nuance and relevance.
● Work within an international marketing team, cooperating with colleagues in the UK and Czech Republic.
● Collaborate closely with the German sales team to align marketing activities with pipeline targets and support ABM initiatives.
● Manage external vendors and agencies (creative, digital, PR) to deliver on campaign objectives and brand standards.
● Conduct market and customer research to inform targeting, positioning, and campaign strategies.
● Drive continuous testing and performance improvements through A/B testing, audience segmentation, and data analysis.

Your profile

Education & Background:
● Bachelor's degree or equivalent in Marketing, Communications, Business, or a related field.
● 3–5 years of experience in a B2B marketing role, ideally within the energy, cleantech, SaaS, or tech sector.

Essential Skills:
● Hands-on experience running and optimising Google Ads and LinkedIn Ads campaigns.
● Strong analytical mindset and proficiency in marketing analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, HubSpot or similar).
● Familiarity with CRM and marketing automation systems.
● Native-level German and professional English language proficiency.

Attributes:
● Proactive, curious, and eager to experiment with new strategies and technologies.
● Detail-oriented, structured, and comfortable managing multiple projects simultaneously.
● Clear communicator with the ability to translate technical or product-heavy content into compelling messaging.
● Collaborative mindset with the confidence to work across teams and senior stakeholders.

The ideal candidate will be detail-oriented, logical, reliable, and efficient. This is an exciting opportunity for a motivated individual looking to develop their career in marketing while contributing to impactful projects within a dynamic team environment.

About us

Wattstor is a next-generation energy company accelerating Europe’s transition to net zero. We

specialise in delivering renewable energy systems, on-site energy optimisation, and dynamic tariffs for

businesses across the continent. Our mission is to make sustainable technology not only accessible

but also simple and impactful.

Backed by years of R&D and real-world deployment, Wattstor’s smart energy solutions are fast to

implement, easy to manage, and built to reduce both costs and carbon emissions.