Strategy & Marketing Lead (m/f/d)

YOUR MISSION

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

You will build and own yfood’s global marketing architecture, ensuring that strategy, budgets, campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity, structure and strategic focus to how we plan, invest and activate marketing globally.

Your Responsibilities

Strategic Marketing Planning

• Own the annual global marketing planning process across markets
• Build and manage multi-market campaign and launch calendars
• Develop category and growth frameworks to guide market strategy
• Lead budgeting models, forecasting and investment allocation

Campaign & Brand Strategy

• Define the global campaign narrative and campaign architecture
• Develop playbooks and strategic guidelines for local market teams
• Build clear messaging, funnel and briefing frameworks
• Align closely with Creative and Activation teams to ensure strategic consistency

Performance & Insights Integration

• Work closely with E-Commerce to align brand strategy and performance marketing
• Partner with Brand Management to translate insights into actionable strategy
• Build and evolve global measurement and KPI frameworks

In a Nutshell:

This role is ideal for someone with a consulting background who enjoys structuring complex marketing challenges and turning them into scalable solutions. You combine strategic marketing thinking with analytical rigor and an entrepreneurial drive to build a high-impact marketing engine.

WHAT YOU NEED TO SUCCEED

• Strong strategic background, ideally from strategy consulting, or a comparable role in strategy, business planning, or a central marketing function
• 2–3 years of professional experience, ideally in strategy consulting, high growth startups or another high-performance environment
• Strong analytical and strategic thinking skills combined with a structured and data-driven working style
• Entrepreneurial mindset with solid commercial acumen and a high degree of ownership
• Outstanding ability to structure complex topics and synthesize insights
• Hands-on, analytical and impact-driven
• Strong business logic and financial mindset, especially around budgets and investments
• Global mindset with experience working across functions and markets
• Excellent communication skills (englisch & german C1), able to align senior stakeholders clearly and confidently

WHAT DRIVES US

We’re a little different, and that’s exactly what makes us who we are:

• Passion : We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility : We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism : We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation : We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand still

(WH)yfood?

What we offer

• We promote equal opportunities and value diversity . We are committed to creating an inclusive environment for all employees.
• **yfood goes international.**Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• **Agility is key.**That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• **Go with the flow.**We contribute 30€ to your public transportation ticket
• **Vacation is important.**That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit . With a subsidized EGYM Wellpass membership, you can do something good for yourself for just €29 per month. We also offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds . Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés . But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.