Product Manager Onboarding (m/f/d)

At Shore , we offer two core products: a booking solution and a point - of - sale (POS) system , tailored for small and medium sized businesses in the beauty , hai r and medical beauty industry .

As our new Product Manager for the Onboarding Experience , you will take full ownership of one of the most critical journeys in our product s : guiding our customers from their very first interaction with Shore to their first moment of real value.
With an ever - growing feature set and expanding value proposition, the key to long - term success lies in how quickly and clearly new customers recognize the value we bring. From the first touchpoint with our product s to a fully activated, confident user — your mission is to create a best - in - class onboarding experience .
This is a highly cross - functional role where you’ll be working with a dedicated engineering team, while collaborating closely with marketing, support, customer success and most importantly, our users.

What you'll do

• Take ownership of the entire onboarding journey, from first login to meaningful product usage
• Define the product vision and roadmap for onboarding in line with company strategy and customer needs
• Uncover and address friction points in activation, setup, and initial engagement
• Work closely with Marketing to ensure acquisition flows align with onboarding
• Partner with Customer Success & Support to integrate feedback loops and reduce onboarding-related issues
• Drive experimentation to continually optimize activation
• Balance long-term thinking with pragmatic, iterative execution

Key KPIs You'll Bui ld and Drive

• Activation Rate (customers reaching key first - value milestones)
• Time to First Value
• Conversion to Paid Usage
• Churn within first 30–90 days
• Volume and type of support tickets during onboarding
  

What we're looking for

• 3+ years of product management experience, ideally with focus on onboarding, growth, or customer activation
• Proven success in improving onboarding flows and driving conversion
• Str o ng end - user empathy and ability to turn customer insight into product improvements
• Experience working in or building products for the beauty , hai r and medical beauty industry is a strong plus
• A holistic thinker who understands the business and product context but can work hands - on and step - by - step
• High level of autonomy, ownership, and a collaborative spirit
• Structured and analytical mindset, with a strong focus on outcomes
• Excellent communication skills in English; German is a strong plus

Why join us?

This is a high - impact role that will shape how thousands of small business owners experience Shore. You'll work directly with the VP of Product and play a key role in one of the most strategically important areas of our platform. If you're passionate about crafting meaningful first experiences and want to work in a collaborative, purpose - driven environment — we’d love to hear from you.

In addition to that we offer:

• Flexibility for your work-life balance: Hybrid work in Home Office as well as on-site
• Unlimited Contract
• New and state-of-the-art offices at our locations in Munich and Berlin
• Regular Team Events accross locations

• Your well-being is important to us:
  • Support for your company pension plan
  • With us, you are flexible on the road: supported JobRad leasing
  • Discounted Urban Sports Club membership
  • Free massages during working hours
  • Flat rate for fruit and drinks (coffee, tea, soda, cola, etc.)

We don't care whether you are female, male, diverse, where you come from, how old you are, what color your skin is, or what you believe in. We focus on mutual respect, personal appreciation, and fun and motivation at work. Unleash your potential and your personality—because at our company, you as a person and as a team member are the center of attention.

We want to continue growing—with you. That's why we look forward to getting to know you!