Director Digital Marketing & CRM (E-commerce) (m/f/d)

Director Digital Marketing & CRM (E-commerce) (m/f/d)

Germany / Munich

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Develop and execute the global digital marketing and CRM strategy across performance marketing, digital brand campaigns, and consumer lifecycle communications — ensuring full-funnel impact across organic search, paid media, and CRM channels.
• Oversee campaign planning and execution across all relevant digital platforms, including Google, Meta, display, affiliate networks, and email marketing.
• Ensure a consistent, data-driven consumer journey from acquisition to retention to drive Customer Lifetime Value (CLV).
• Lead personalization and marketing automation efforts across all touchpoints using Salesforce Marketing Cloud, a Consumer Data Platform (CDP), and related CRM tools.
• Manage and develop an international team of channel experts (performance marketing, paid social, CRM, retention).
• Collaborate closely with content, UX, merchandising, and brand marketing teams to align messaging and optimize the end-to-end digital experience.
• Define, track, and analyze key performance indicators (e.g., traffic, ROAS, conversion, retention, CLV), using data insights to guide continuous improvement.
• Support regional markets (EU, US, and others) with tailored digital strategies aligned with local needs and global brand objectives.
• Champion a strong test-and-learn culture, continuously exploring and piloting new growth and targeting opportunities.

Your stroll to Cybex:

• 10+ years of experience in full-funnel digital marketing, including at least 3–5 years in a leadership role.
• Proven track record in performance marketing, direct-to-consumer (DTC) CRM, and email marketing.
• Strong understanding of key digital media channels, including Google, Meta, display, and affiliate marketing, as well as lifecycle marketing.
• Hands-on mindset with a willingness to dive into platforms, tools, and processes when needed.
• Experience with tools such as Google Analytics 4, Salesforce Marketing Cloud, and Meta Ads Manager.
• Analytical mindset with a strong grasp of data-driven decision-making and key customer metrics (e.g., CLV, ROAS, CSR, retention).
• Strong leadership skills with the ability to coach, motivate, and structure international teams.
• Comfortable working cross-functionally with content, UX, merchandising, brand, and regional market teams.
• Excellent project management and prioritization skills in a fast-paced, growth-oriented environment.
• Fluent in English; German is a plus.

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.