Assistant Creative Strategist (m/f/d)

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are excited to be recruiting for a German-speaking Assistant Creative Strategist (m/f/d) based in our Munich office. The Assistant Creative Strategist in Munich will be part of a team working across departments and international offices, supporting projects for luxury clients in fashion, beauty, and lifestyle.

Key Responsibilities

We’re seeking a motivated and creative individual to join our team as a Assistant Creative Strategist. The ideal candidate has first experience or strong internships in PR, creative strategy, or social media marketing, ideally within the luxury sector. This role requires a passion for creativity, curiosity for industry trends, and a proactive, hands-on attitude. The candidate should be eager to learn, support on multiple client accounts, and contribute to the development of creative ideas and presentations. Agency experience is a plus.

Amongst others, the key responsibilities of this role include:

• Support the development of pitch decks, presentations, and new business materials

• Assist in building and maintaining client relationships through day-to-day communication

• Contribute to the development of creative concepts across visual, written, and verbal formats

• Support the execution of strategies aligned with clients’ visions and objectives

• Assist in social media strategy development and content planning in collaboration with Account Managers

• Conduct research on trends in fashion, beauty, lifestyle, and tech to support strategic recommendations

• Help monitor campaign performance and contribute to reporting and analysis

• Collaborate across teams and support in responding to client and consumer feedback

• Assist with administrative tasks, budget tracking, and workflow coordination

• Stay up to date with cultural and digital trends to support innovative thinking

• Contribute ideas for internal communications and social media initiatives

• Support the team in building and maintaining relationships with external partners and collaborators

Key Attributes

• Approx. 1-2 years experience, including internships, ideally in premium/luxury fashion, beauty & lifestyle

• First client-facing experience is a plus

• Full professional proficiency in German and English is required

• Strong interest in social media platforms, digital trends, and the luxury landscape

• Creative thinker with strong attention to detail and a good sense for brand aesthetics

• Great communication skills with the ability to express ideas clearly and confidently

• Highly motivated, proactive, and eager to learn in a fast-paced environment

• Strong organizational skills and ability to manage multiple tasks simultaneously

• Analytical mindset with a willingness to develop both creative and strategic skills

• Expert in powerpoint presentation, CI controlling, formatting

• Positive, solution-oriented attitude and a collaborative working style

• A true team player who thrives in a dynamic environment and is excited to grow within the role

What we Offer

• A fast-paced, interesting job with lots of learning opportunities within an outstanding organization

• A beautiful office with excellent public transport links

• A competitive salary and holiday package

• A creative and international team with regular team events

• The chance to represent one of the leading players in the industry, work with colleagues across all offices

• A work environment characterized by inclusion, diversity and equal opportunities

• Unique in-house learning opportunities

• Flexible working arrangements, including WFH

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.