Retail Marketing Specialist DACH

Lotus builds world-class, high-performance and lightweight sports cars that are sold all around the world.

It is a hugely exciting time for Lotus as we transform from a UK sports car company into a truly global performance car business and brand. Our critically acclaimed models are 100% ‘For the Drivers’ and at the heart of the transition is a bold and ambitious product-led offensive. The striking new Emira is the last petrol-powered Lotus sports car and the best of breed, while the stunning Lotus Evija hypercar is the world’s most powerful series production road car. They will be joined by four all-new and all-electric premium lifestyle models, starting with the first Lotus SUV in 2022 and ending with an all-new electric sports car in 2026. And that is just the start.

More information on working at Lotus, Vision80 and the exciting future for Lotus can be found

Summary:

The Retail Marketing Specialist DACH will support the Marketing & Communications Lead in the DACH region in driving marketing initiatives and contributing to achieving regional sales targets. This role is responsible for supporting the planning, executing, and optimization of dealer marketing initiatives as well as DACH marketing activations, ensuring alignment across internal stakeholders, and tracking the effectiveness of marketing efforts. The ideal candidate is highly organized, sales-driven, and able to coordinate with multiple internal teams and external partners to deliver impactful marketing activations. This role offers the opportunity to shape and execute high-impact marketing initiatives in the DACH region, work closely with internal and external stakeholders, and directly influence regional sales growth and brand presence.

Key Responsibilities:

Dealer Marketing Support

• Help define KPIs for dealer marketing initiatives, analyse performance data, and recommend adjustments to optimize outcomes.

• Consult and support dealers with planning and executing their dealer marketing plans in line with the Lotus brand strategy and in close cooperation with DACH Marketing & Communications Manager as well as Sales & Network Managers.

• Handle dealer enquiries in a professional and timely manner, providing reliable information and maintaining strong stakeholder relationships.

• Support dealer events by assisting with execution and ensuring alignment with overall marketing strategy.

• Support coordination of yearly dealer budgets and ensure adherence to financial plans.

• Ensure consistent brand presentation across all dealer marketing initiatives (events, POS materials, online campaigns…).

• Provide dealers with Lotus social media content to strengthen local campaigns and monitor execution.

• Monitor and evaluate dealer marketing execution quality and identify optimization potentia l.

Reporting & Performance Analysis

• Assist in the development of a metrics system to track and evaluate the impact of marketing efforts.

• Assist in monitoring the marketing funnel, analyse campaign performance, and preparing regular reports for internal stakeholders as well as dealer partners.

• Provide actionable insights and recommendations based on data analysis to optimize marketing effectiveness.

• Report dealer marketing efforts, evaluate performance and continually adapt our strategy.

• Provide DACH Marketing & Communications Manager as well as Top Management with various insights, analytics and reporting s.

Cross-Functional Collaborations

• Maintain close alignment with and support internal stakeholders, including the Head of Cluster, Sales, Product, etc., to ensure integrated execution of initiatives.

• Serve as a point of contact for external agencies, ensuring timely delivery of high-quality marketing and event assets.

• Organize and manage internal events, such as dealer conferences, team-building activities, and other corporate gatherings, ensuring smooth execution, alignment with company objectives, and a positive experience for all participants.

• Take ownership of administrative responsibilities, ensuring smooth coordination and timely execution across all ongoing activities.

• Prepare internal and external presentations, delivering clear, well‑structured materials that support strategic communication and decision‑making.

• Manage quotes, invoices, and budgets, ensuring accuracy, transparency, and alignment with internal processes.

• Support with proofreading, localisation, and deployment of communication materials.

• Contribute to the seamless delivery of a fully integrated 360° role, supporting cross‑functional initiatives and operational excellence.

• Serve as a holiday backup for the DACH Marketing & Communications Manager, temporarily taking over responsibility for also managing the PR agency, coordinating press fleet activities, overseeing related administrative tasks, and ensuring continuity of all marketing and communication operations in their absenc e.

Event Management and Marketing Communications

• Plan, execute, and manage external customer events across the DACH region, including budgeting, logistics, and post-event analysis.

• Plan and execute broader marketing initiatives in close collaboration with the DACH Marketing & Communications Manager, including online campaigns, paid media, CRM marketing, and other communications activities.

• Support the planning, execution, and optimization of online marketing campaigns and paid media initiatives, ensuring alignment with DACH marketing strategies and driving measurable engagement and sales results.

• Develop and execute local partnership initiatives.

• Coordinate with internal DACH stakeholders, including Sales and Marketing teams, to ensure seamless collaboration.

• Manage and steer external agency partners for event production and creation of visual assets, ensuring materials and activations align with brand guideline s.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business, or related field.

• Strong coordination skills, structured and process-driven approach, numbers-driven mindset.

• At least 3-5 years of experience in retail marketing, event management, or marketing, preferably in automotive or luxury retail environment.

• Proven experience working with dealer networks or retail organizations

• Strong project management skills and the ability to manage multiple projects simultaneously.

• Excellent communication and interpersonal skills, with experience working cross-functionally and managing external partners.

• Excellent writing and communications skills, ideally experience in editorial work.

• Data-driven mindset, with experience in reporting, KPI tracking, and campaign performance analysis.

• Experience with online marketing.

• Expertise in Microsoft Excel, Powerpoint, Adobe Cloud.

Your Profile:

• Strategic thinking and problem-solving.

• Attention to detail and strong organizational skills.

• Proactive, hands-on, and results-oriented.

• Ability to work independently and as part of a team.

• German on native-speaker level, fluent in English

• Knowledge of DACH market and dealer ecosystem

• Willingness to travel

• Driver’s licence class B

Benefits:

• Hybrid working model: office presence when needed, flexibility to work from home.

• Every year, you will have a wellness allowance of €250 to relax and rejuvenate.

• A diverse and international team environment with colleagues from various countries and backgrounds.

• The opportunity to work for a true love brand alongside a team of dedicated and driven colleagu es

Additional Information:

• This role will be working from our Munich office within our flexible working policy

• Frequent travel will be required. Applicants must therefore possess the ability to travel freely without restrictions

• Candidates must be eligible to work in Germany without VISA sponsorship .

Our Company:

Group Lotus is a leading sports car manufacturer with a 78-year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all-electric hyper-SUV, and in 2023 Emeya, our fully-electric Hyper-GT.

As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.

We're not just a car company; we're a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organization. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.