(Senior) Marketing Manager

Tangany, based in Munich, is a highly innovative technology company with a market-leading B2B solution for the custody of digital assets (e.g., cryptocurrencies, tokenized assets, NFTs) on blockchain networks. Our solution is currently used by over 50 institutional clients. As a licensed financial institution, Tangany GmbH is regulated by BaFin under the European MiCA regulation.

Our clients easily and securely integrate blockchain technology into their systems via our modern APIs. This white-label solution saves significant development costs and time, enabling fast market access and straightforward usability for end-users. Regulatory requirements can, if needed, be covered for the respective assets through Tangany´s crypto custody license.

We are looking for a (Senior) Marketing Manager (f/m/d) to join our team.

Tasks

Digital Advertising & Campaign Execution

• Set up, manage, and continuously optimize Google Ads campaigns in line with current best practices
• Support marketing activities related to live and online events (pre-event, on-site, and post-event communication)

Content Creation & Creative Production

• Create, edit, and repurpose content for website, social media, and sales material
• Collaborate on the development of creative assets

Website & CMS Management

• Maintain and update website content via CMS
• Ensure consistent brand presentation and strong usability

SEO & Web Optimization

• Implement on-page and technical SEO improvements
• Conduct keyword research, performance tracking, and reporting

Event Marketing (Live & Online)

• Support event-related marketing activities before, during, and after events
• Coordinate with external partners and cross-teams
• Create or update event materials such as presentations, booth graphics, and event recaps

B2B Marketing

• Drive marketing activities tailored to B2B target audiences
• Translate complex software and technology products into clear, compelling messaging

AI-Driven Marketing

• Use AI tools for content creation, visuals, and automation to improve workflow efficiency
• Stay up to date with emerging AI marketing tools, trends, and best practices

Requirements

• 4+ years of experience in marketing, prefereably in B2B, or equivalent senior-level experience
• Strong hands-on knowledge of Google Ads setup and optimization
• Experience working with CMS platforms
• Excellent writing and content creation skills
• Solid understanding of SEO fundamentals
• Familiarity with AI tools for content creation and workflow optimization
• Hands-on mentality with a structured and efficient working style
• Team player with long-term ambition
• Fluent in English and German (at least B2)

Nice to have:

• Experience in (live) event marketing experience is a plus
• Proficiency in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, etc.)
• Ability to take ownership of projects and drive initiatives independently
• Residence in Munich or the surrounding area, or willingness to relocate

Benefits

Flexibility & Work-Life-Balance:

• 30 days of vacation plus ½ day off December 24th and December 31st and additional unpaid leave if needed to recharge your battery.
• Two weeks of extra paid vacation for new parents.
• The flexibility to work from home or in our beautiful office in the heart of Munich.
• Possibility to go on workation for up to 40 days per year.
• Flexible working hours , you work when you are most productive.

Your development:

• It starts from day one: With our onboarding that is tailored to your needs, you will receive a structured onboarding plan and feedback talks within the probation period (and of course after).
• We grow and we want you to grow with us. Learning on the job, becoming a blockchain expert, exchanging knowledge with our highly motivated, well-rehearsed team with diverse skill sets, as well as taking part in individual training - our learning culture enables you to bring you personal and professional development to the next level.
• Regular feedback meetings: Twice a year we evaluate your career pathway and take the next steps in the right direction.

Wellbeing:

• We offer free yoga classes on Thursdays.
• Fun at work: A match with a colleague at our ping pong table , enjoy an after-work drink with your colleagues on our amazing rooftop terrace , take part in our team events.

Remuneration and additional benefits:

• An attractive annual salary in line with the market standards.
• Your choice of hardware: Mac or Windows.
• Your choice between EGYM Wellpass subsidy or Job Ticket.

If you are a hands-on mareketer who enjoys taking ownership, working in a collaborative team, and shaping B2B marketing in a fast-growing tech company, we would love to hear from you.