Senior Online Engagement Manager (m/f/d)

About Speexx

Speexx is the #1 platform for people development. Combining cutting-edge AI technology with world-class coaches, Speexx delivers digital business coaching and language training services for global workforces. Since 2012, Speexx has helped over 1800 international clients level up their organization's professional development and received over 200 prestigious accolades from top tier publications like G2, Fosway, and TIME Magazine for our best-in-class product. Together with our diverse network of trainers, coaches, and full-time Speexxies, we are building the future of learning and development, and this is just the start.

About the Role

We are searching for a new Senior Online Engagement Manager position to join the Growth Marketing department. This person will collaborate closely with all other Marketing functions, in particular Website, Automations, Account Based Marketing, and Content, and work with stakeholders across our Revenue Organization including Operations, Sales, and Customer Success. This is an exciting opportunity to grow with a truly global, dynamic team and positively impact the L&D tech industry from day one.

What you’ll do 

• Own and continuously improve our online visibility and engagement across all digital channels including organic and paid tactics 

• Work closely with regional and functional teams to drive and execute our SEO strategy 

• Lead our GEO strategy, including organic optimization for large language models (LLMs) and emerging AI-driven search experiences, ensuring visibility beyond traditional search engines 

• Use tools such as Semrush (or similar) to drive keyword research, competitive analysis, content optimization, and performance tracking 

• Plan, execute, and optimize paid advertising campaigns via Google Ads, Linkedin, Bing, and others, with a strong focus on efficiency, scalability, and ROI 

• Manage forecasting and budget planning for paid media campaigns, working closely with stakeholders to align spend, performance expectations, and business goals 

• Architect a high-performance technical foundation that powers SEO, GEO, and SEA. You will oversee site structure, schema markup, and crawlability to ensure our content is seamlessly ingested by both traditional crawlers and LLM-based search engines, while optimizing landing page performance for paid conversion 

• Analyze performance data and translate insights into concrete actions, leveraging Power BI (in collaboration with Revenue Operations) to monitor trends, results, and optimization opportunities 

• Drive decisions through a “data-first”' lens, aligning search and paid performance with CRM insights and attribution modeling to identify and optimize the highest-value conversion paths 

• Drive AI and innovation excellence in online engagement by identifying, testing, and scaling AI-powered tools, workflows, and content strategies
• Stay ahead of algorithm updates, AI search evolution, and platform changes, proactively turning insights into recommendations.

What we’re looking for 

• Proven experience in SEO, GEO and SEA, with a strong understanding of how organic, paid, and AI-driven discovery channels interact 

• Hands-on experience with Google Ads, Google Tag Manager, Semrush (or similar), and performance-oriented digital marketing setups 

• Experience in paid media forecasting and budget management, with a strong commercial and performance mindset 

• Solid knowledge of technical SEO and website structure, including structured data and content optimization for both classic search engines and LLM-based discovery 

• Strong analytical mindset, with experience using Power BI or comparable reporting tools to derive actionable insights 

• Familiarity with LinkedIn Sales Navigator and its role in supporting targeted engagement and demand generation 

• Experience working in an international, cross-functional environment, with confidence acting as a central point of contact across regions 

• High curiosity for AI, LLMs, and emerging search technologies, paired with a practical, test-and-learn approach 

• A proactive, structured working style with a strong sense of ownership and continuous improvement 

• Clear and confident communication skills, able to translate complex data and technical concepts into meaningful actions 

• Fluency in English; additional languages are a plus.

Your Benefits

At Speexx, we’re all about empowering people. That includes YOU! Working at Speexx, you can expect: 

• Flexible Working Hours. We don't believe that a rigid 9 am - 5 pm is the right path to a great work-life balance, so we give you the flexibility to do your best work in a way that works for you and your team.
• Remote or Hybrid Office Models. Sometimes you need to work from home, take care of a family member, or just have a change of scenery. That's why we offer flexible hybrid arrangements or a remote set up in Spain.
• International Team. You will be working in a highly multicultural, agile environment with team members from office locations around the world, including Munich, Madrid, Pavia, Rome, Paris, and Shanghai.
• Culture of Learning. Take a deep dive into our Speexx Academy, participate in our global mentoring program, internal workshops or third-party training.
• Award-winning Language Training. Learn a new language or level up existing skills with our Speexx platform. Your friends and family can also receive a discount on our world-class language training.
• Wellbeing. We have 28/30 vacation days per year, because it is important to rest and to conciliate.

Our Hiring Adjustments & Experiences

At Speexx, we are searching for individuals with varied skill sets, backgrounds, and experiences that can help enrich our culture even further. Even if you don't meet every requirement, we still encourage you to apply. Don't let the confidence gap or imposture syndrome hold you back from shining! 

Just like our personalized learning solutions, our recruitment is not one-size-fits-all. Please let us know if you need any adjustments throughout the hiring process. We are looking forward to hearing from you! 

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