Senior Manager New Markets (m/f/d)

JOIN OUR TEAM

As a Senior Manager New Markets , you'll join our New Markets team and report to the VP New Markets. The team is responsible for expanding and scaling geographically. We've expanded Westwing’s footprint from 11 to 23 countries recently and we're not stopping there. The role covers defining the go-to-market approach for new markets and particularly focuses on bringing those markets live and scaling them. You will work closely with other New Markets team members and colleagues across the organisation. This role is well suited to a candidate who is motivated to scale a market from the ground up, demonstrates strong attention to detail, and takes ownership and works independently. The position is unlimited and based in Munich .

WHAT YOU'LL DO

• Drive our expansion strategy including market sizing, competitor analysis, positioning and business case modelling and derive clear, well-founded and detailed recommendations on which markets and which entry mode to pursue

• Own the commercial and go-to-market approach for new markets, from target assortment and pricing to brand positioning and local marketing as well as launch planning and translate it into a concrete, milestone-based implementation plan

• Lead and deliver the workstreams that bring a market to launch readiness, with a particular focus on commercial and marketing topics but also navigating confidently along the interface with sourcing, operations, customs, legal, tax and tech topics

• Own the KPIs that matter once a market is live, including set up the relevant KPI dashboards, identify and act upon what's driving or holding back commercial performance, stay on top of recent developments and continuously sharpen the playbook and derive measures to improve growth and profitability

• Run customer surveys to understand the local customer, and make sure the customer experience is flawless from day 1 after launch

• Prepare recommendations to senior leadership and ensure stakeholders are aligned

YOU COME WITH

• 5+ years of relevant experience in business building, strategy and/or consulting, ideally combined with a proven track record in commercial and/or marketing functions; experience in consumer/lifestyle businesses is a clear plus
• Strategic and analytical thinking, with the ability to build business cases and financial models from scratch, structure complex and ambiguous problems, and develop creative, customer-centric solutions
• Hands-on mentality with a strong sense of ownership, driving topics independently from analysis through implementation. You prioritise pragmatically, execute with speed, and balance attention to detail with getting things done
• Strong project management skills, with experience leading complex initiatives across multiple workstreams and stakeholders, while ensuring accuracy and delivering high-quality, well-founded work
• Excellent written and spoken English communication skills; German is a plus
• Proficiency in Microsoft Office, particularly Excel and PowerPoint; familiarity with Google Workspace is a plus

WHY WESTWING

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration

• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone

• A flexible hybrid setup with 4 office days per week - because strong connections and quick collaboration make great ideas happen

• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas

• 30 days of paid holiday to rest, recharge, and come back ready to create

• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect

• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers

• Wellbeing support through mental health resources, sports memberships, and preventive care

• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet

• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl

• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower

• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

ABOUT US

Westwing, Europe’s #1 in Beautiful Living e-commerce, is present in 20+ European countries and achieved a GMV (Gross Merchandise Volume) of EUR 507 million in 2025. As Europe’s premium one-stop destination for Design Lovers, it offers a unique brand experience with a carefully curated assortment of the Westwing Collection and 3rd party design brands. The integrated platform combines Shop, Daily Specials, Stores, the B2B Service (Westwing Business) and the Westwing Design Service. Westwing’s team works together on its shared purpose to “Excite people to create homes that unlock the full beauty of life”. Founded in 2011, Westwing is headquartered in Munich and went public on the Frankfurt Stock Exchange in October 2018.

Our team is a diverse group of professionals aiming for high performance, working together at a fast pace in an inspiring, international and informal environment that enables you to grow your career while working with a brand and products our customers love. We’re made up of passionate people who are creative enough to disrupt the status quo, brave enough to fail and smart enough to win. So come, be part of the “wow, you work at Westwing?” crowd.

Diversity is deeply rooted in our culture. Our mission doesn’t stop to inspire only your design choices, it continues to embrace an inclusive lifestyle filled with respect to everyone’s uniqueness, cultural differences and equal opportunity.

Department

Executive Office