PR Account Manager

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Manager, Communications to join our team based in our Munich office.

The successful candidate will be a detail-oriented professional who has gained solid experience in public relations, communications strategy, media relations, and content development. They will be responsible for management of client accounts, executing communications strategies, and building meaningful relationships with media contacts and stakeholders for high-profile luxury clients.

Key Responsibilities

Key areas of responsibility will include:

Client Focus

• Manage day-to-day client communications and coordinate regular client status meetings

• Develop and write press releases, media pitches, and communication materials

• Create and implement targeted communications strategies for specific client initiatives and campaigns

• Actively build and maintain a network of journalists, editors, publishers, and industry experts to secure media placements

• Contribute substantively to new business pitches, including research, concept development, and presentation materials

• Articulate client messages effectively through written, verbal, and visual communication

• Take ownership of client accounts or specific projects within larger accounts

• Coordinate closely with the Talent Services and Events teams to ensure integrated communications approach

• Identify opportunities for media coverage and strategic partnerships that align with client objectives

• Monitor industry trends and innovations to provide informed recommendations to clients

• Deliver comprehensive media coverage reports with analysis and strategic recommendations

• Mentor junior team members on fundamental communications tasks and processes

Agency Focus

• Actively contribute to the agency's communications mission and brand positioning

• Take part in cross-office initiatives and international client projects

• Support in developing internal communications materials and standardized processes

• Maintain and enhance the agency's media contact database and cultivate relationships with key industry publications

• Take leadership role for junior team members

• Represent the agency at select industry events and media functions

• Contribute ideas for agency thought leadership content and marketing initiatives
  

Key Attributes

• Fluent in English and German; additional languages such as French or Italian are a plus

• Strong sense of luxury brand aesthetics with excellent taste level and editorial judgment

• A minimum of 4 years experience in communications or PR agency, or in-house at a luxury brand with a strong communications program

• Demonstrated ability to manage communications projects from concept to completion

• Established relationships with relevant media contacts and understanding of media landscape

• Ability to craft compelling storylines and identify newsworthy angles for clients

• Skilled coordinator with management capabilities for both projects and junior team members

• Strong knowledge of media landscape and proven ability to secure placements across different channels

• Creative thinker who can translate client objectives into effective communications strategies

• Solid understanding of the luxury industry media ecosystem and key stakeholders

• Confidence in presenting to clients and leading client calls and meetings

• Fundamental Leadership skills with the ability to delegate and provide feedback

• Strong project and time management skills for handling multiple clients and deadlines

• Excellent writing and editing skills with attention to detail

• Team player with a collaborative mindset who can also work with increasing autonomy

• Ability to handle pressure, conflicting priorities, and tight deadlines with professionalism

• Computer proficiency including Outlook, Excel, PowerPoint, and media monitoring tools

What we offer

• A fast-paced, interesting job with lots of learning opportunities within an outstanding organization

• A beautiful office with excellent public transport links

• A competitive salary and holiday package

• A creative and international team with regular team events

• The chance to represent one of the leading players in the industry, work with colleagues across all offices

• A work environment characterized by inclusion, diversity and equal opportunities

• Unique in-house learning opportunities

• Flexible working arrangements, including WFH

As an equal opportunities employer, Karla Otto is committed to the equal treatment of all current and prospective team members and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team!

Let‘s start the conversation – we are looking forward to your application!