Senior Business Development Manager, Influencer Program

DESCRIPTION

Please note: This role can also be based in London.

The Creators team goal is to make Amazon the Earth’s most desired destination for commerce influencers, associates and their content. We are a team of innovators that tackle difficult problems, and are laser-focused on building and enhancing products and experiences that drive growth for Creators. We seek to strengthen creators’ sense of community, fandom, credibility, and provide positive feedback loops.

The Creators Business Development team collaborates with strategic customers to build new, industry-specific partnership opportunities that directly impact and transform the way our Creators can partner, create, and earn at scale. In this role, you’ll work directly with creators to support their success—helping them reach new audiences, create content that resonates with shoppers, and earn through Amazon.

Key job responsibilities
* Identify and engage with high potential affiliate ready influencers to drive their
participation in the Amazon Influencer Program.
* Develop and execute influencer partnership strategies to leverage their reach and influence in
inspiring customers during their purchase journey and promoting the creation of commerce content
as a viable business and editorial opportunity.
* Define and implement incentive plans and commission structures for influencer partners, ensuring
growth is achieved within established financial guardrails and budgetary constraints.
* Collaborate with internal teams to maximize the visibility of influencer content across Amazon
marketing channels, maximizing return on investment and inspiring customers.
* Utilize an analytical approach to prioritize opportunities, assess business impact, and regularly
report progress and outcomes to senior stakeholders.
* Lead projects aimed at advancing best practice sharing, process refinement, and generating
innovative ideas for influencer marketing strategies.
* Collaborate closely with Amazon internal teams to provide support for strategic Amazon
businesses and growth initiatives related to influencer marketing.

BASIC QUALIFICATIONS

*Experience with business development, partnership management, or sourcing new business
*Experience in developing, negotiating and executing business agreements
*6+ years of developing, negotiating and executing business agreements experience
*Influencer industry knowledge