Performance Marketing Manager - Paid Social (m/f/d) | Series B Scale-up

ABOUT EDURINO

EDURINO sets new standards for early childhood education through hybrid learning.

We merge engaging digital worlds with haptic play elements to prepare children for the future in a safe environment, empowering them to discover their full potential.

As one of Europe’s most innovative EdTechs, we’re already generating double-digit million revenue today. Following the successful close of our €17m Series B, we are now steering toward our next decisive milestone: achieving sustainable profitability as the foundation for our further expansion.

ABOUT THE ROLE

As our Performance Marketing Manager (Paid Social) you hold the keys to our growth engine, transitioning our operations from an external agency to an internal powerhouse. Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families.

• Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution

• Drive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets

• Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time

• Conduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies

• Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals

• Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission

ABOUT YOU

You are a Performance Marketer with a systematic funnel-down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focus.

• 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment

• Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization

• Experience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API

• Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets

• Experimental mindset with a deep passion for psychological hooks and creative messaging

• Bonus: You bring experience scaling TikTok campaigns

About us

What we believe in

We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn.
EDURINO is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender. We foster a work environment that enables personal and professional growth and always strive to find the truth in discussions, independent of seniority or position as all opinions are respected.

What makes us special

• A start-up culture based on trust. You own your schedule and location - what matters is what you move.
• Remote-first, outcome-focused. Work remotely from anywhere in Germany or the UK, ideally within reach of our hubs Munich, Berlin, and London.
• Regular in-person events. We meet up in person twice a year as a full company, and teams connect regularly online and offline. From pub quizzes to hiking at Tegernsee - we like to keep it fun.
• Equity for everyone. Every team member gets a share package - so when Edurino grows, you grow with us.
• Truly international. English is our company language and our team brings amazing ideas and cultures from over 20 countries.
• Support beyond the job. In Germany, we offer KITA allowance, bike leasing (JobRad), and a company pension scheme. Everyone receives the gear they need (Mac or Windows), plus access to exclusive employee discounts.
• Room to grow. We believe in learning fast, failing forward, and lifting each other. There’s budget and mentorship for high-performers who want to take the next step.

How to become part of the team

1. We look forward to receiving your application ( CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions.
2. Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study.
3. We schedule another interview with the direct report of your position . You will elaborate the task or questions you have solved.
4. You (e-)meet one of the co-founders . Depending of the position, we will now ask you for some references.
5. After a couple of days, we will get back to you with the final decision and you become part of #teamedurino , yay!
   The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box !