Regional Activation Lead

Working: Full time – Contract 8 month

Location: Remote- Munich

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we’re on a mission to change it.

WHERE YOU’LL PLAY

To grow and strengthen Vivo’s outdoor-first community ecosystem across the DACH region by delivering high-impact activations, education-led events, retail partner programming & a growing Vivo Pro/creator network that builds belief, trust and long-term demand. This role connects education, retail and community, turning Vivo’s philosophy into lived

1. Regional Community Growth

• Lead the planning and execution of regional community activations aligned to Vivo’s strategic priorities

• Build and scale a regional creator and affiliate ecosystem with a clear focus on revenue generation

• Build and nurture relationships with local clubs, coaches, outdoor groups and movement communities

• Identify and activate community partners & Vivo Pro Network to deepen local presence around key campaigns

• Track, analyse, and optimize performance across revenue, conversion, and CAC, Vivo Pro signups, social engagement

2. Retail Partner Activation

• Support future key partner retail locations with in-store activation programming and events

• Determining the Merchandising quality and monitoring to align to brand expectations

3. Education Delivery

• Deliver barefoot movement workshops and training sessions at events, gyms and potential partner spaces

• Identify potential Vivo Pro progression candidates within the region

• Develop scalable formats that connect education → engagement → sales

4. Event Activation

• Plan and execute events with clearly defined commercial KPIs (conversion, engagement, Vivo Pro signups)

• Ensure activations meet strategic objectives based on campaign or tier (awareness, education, conversion, insight)

5. Community Building & Ecosystem Development

• Build an offline network that supports long-term brand growth

• Identify emerging Revenue driving Creators and potential Vivo Pro network individuals

• Support participation in regional activations

• Establish structures for scalable, organic growth with measurable revenue impact

ALL ABOUT YOU

• Fluent in English (C2 level) with excellent reading, writing, listening and speaking skills.

• Experience in the health, outdoor and/or fitness sector.

• Willingness and interest to participate in face-to-face network meetings with our external community.

• At least a years’ experience in a similar role.

• An excellent awareness of who could be great additions to the community.

• An excellent understanding of and/or advocacy of the health benefits of barefoot shoes and natural health.

• A deep-rooted passion for nature.

• A passion for the mission of the Vivobarefoot brand

Vivobarefoot believes that diversity is the essence of its ecosystem. We encourage diversity of thought and believe that it enables creativity and innovation to flourish. Our mission is to create a fair and equitable workplace where people thrive and are empowered to become their true selves at work. We believe that feedback and fostering collaboration will allow employees to blaze new trails and enjoy every aspect of the Vivobarefoot community.

Every opportunity for recruiting a new member of the Vivobarefoot community should be an opportunity for us to introduce fresh perspectives, talent, and skills into our community. Therefore, our commitment is to recruit regardless of race, colour, nationality, religion, sexual orientation, disability, mental health illness, marital or parental status, national or social origin, gender identity, age or any other characteristics protected by law. We look forward to walking this barefoot journey with you!