Media Campaign Manager - 12 month contract (all genders)

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.

We're on a mission to create joy for pets and their parents, driven by our core values of Care , Courage , Openness , and Simplicity . At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

Job Description

The role

Working closely with the Director of Offline Marketing & Director of Digital Marketing, the Media Campaign Manager will align on all aspects of the co-branded campaign process from brief through to implementation. You will be the central interface between our partner brands, media agency and internal teams such as vendor management, co-marketing, creative and online marketing.

We are looking for someone who has extensive experience in media planning and buying across multiple channels either at a media agency or client side, ideally within an in-house retail media team. You will be comfortable with all aspects of the planning process, including briefing media and creative agencies.

 

RESPONSIBILITIES

Planning and campaign management:

• Work closely with our partners, devising co-branded media strategies which deliver against both our objectives.
• Co-ordinate media and creative briefs with partner brands.
• Lead media briefing meetings with our partner brands and media agency.
• Co- ordinate strategic response to brief with our media agency and in-house digital team.
• Manage the day-to-day relationship with our media agency to deliver quality media plans which deliver strong ROI against agreed targets and budgets.

• Define processes and workflows relating to co-branded campaigns.
• Work with internal and external teams to develop best practice across all elements of co-branded activity from audience definition through to measurement.

 

Collaboration:

• Build and manage strong working relationships with our external media agency and partner brands.
• Work closely with cross-functional teams within the marketing department to ensure seamless co-ordination and execution of campaigns.
• Manage campaign briefing with media agency, partners and creative to ensure media and creative goals are aligned.
• Foster collaboration across different business areas to achieve strategic objectives.
• Establish and maintain strong working relationships with stakeholders, including team members, other department heads, and external partners.
• Act as a liaison between co-marketing, vendor management, creative and online marketing, providing regular updates on campaign strategy and media plans.

 

  Communication and reporting:

• Own reporting of co-branded media plans, measurement and optimisation to Director of Offline Marketing on a regular basis.
• Manage PCA (post campaign analysis) process, identifying actionable insights to inform future campaign strategy.

Qualifications

• Experience planning and managing multi-million ATL campaigns across multiple markets
• Experience of planning co-branded campaigns is preferred but not essential
• Expertise across both traditional and digital media channels
• Knowledge of different media landscapes
• Experience driving direction and alignment across cross-functional teams
• Experience working with media agencies
• Experience working with internal and/or external creative agencies
• Understanding of different measurement frameworks such as MMM, incrementality testing, causal impact analysis, A/B testing
• Fluent in English, German a plus, international mindset

Additional Information

With more than 1,000 passionate professionals located across 6 European offices, we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office, 40% remote , collaborating with colleagues across locations.

Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
✈️ 28 vacation days and days off on 24th and 31st of December
️ Corporate rates at a local gym chain (Body & Soul)
Company mobile phone for work and personal use

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.