Head of Sales Emerging Markets

Who we ar e

At Elaway, our mission is simple: accelerate the green transition by making EV charging accessible and scalable. Norway, one of the world’s most advanced EV markets, has been our perfect playground to test, learn, and refine our model. With those insights in hand, we’ve now taken our first steps into Germany and Denmark — two of Europe’s most exciting frontiers for electrification.

The next phase is about more than growth: it’s about achieving real product–market fit, scaling our business, and building strong local teams that can make lasting impact. Joining us now means stepping in at the ground floor, where you’ll not only drive sales, but also shape how we win, grow, and scale in entirely new markets.

The Role

We’re seeking an ambitious Head of Sales  Emerging Markets to lead our growth in Denmark and Germany. This is a rare opportunity to build and scale a sales organization from scratch — combining strategic design, hands-on execution, and commercial leadership.

Whether you’ve built sales teams before or driven large-scale transformations as a consultant, you thrive at the intersection of strategy, problem-solving, and delivery. You know that growth comes from testing, learning, and iterating — turning data and insight into practical adjustments that create real impact. You’re equally comfortable designing scalable structures and proving the model in the market yourself.

What You'll Do

• Market leadership : Drive sales and revenue growth, positioning Elaway as a trusted partner in Denmark and Germany.
• Sales strategy & scaling : Design and implement scalable sales structures, channels, and processes for long-term success.
• Go-to-market execution : Translate strategy into results, ensuring strong product–market fit and rapid adoption.
• Hands-on sales : Actively engage in customer acquisition, business development, and key account management in the early stages.
• Team building & leadership : Recruit, inspire, and lead a high-performing sales team.
• Data-driven growth : Test, measure, and refine approaches based on insights — making continuous improvement part of the culture.
• Cross-functional impact : Work closely with operations, platform, marketing, and leadership to align on company objectives.

What We're Looking for

We’re not just after a traditional sales leader — we’re looking for someone who thrives on building, problem-solving, and making things happen. You might come from a sales background, or from consultancy with a proven track in driving commercial impact. What matters is your ability to combine strategic thinking with hands-on execution , and to use testing, data, and iteration to turn ideas into scalable results.

You’ll succeed in this role if you:

- Have led sales growth or driven large-scale commercial transformations.

- Think strategically, solve problems analytically, and act decisively.

- Enjoy rolling up your sleeves and leading by doing in the early stages.

- Use data and insights to adapt quickly and continuously improve.

- Inspire and influence — from housing communities to C-level executives.

Fluency in German and the possibility to work regularly from Munich and Copenhagen is a requirement. Fluency in Danish or another Scandinavian language is a strong plus.

We love our values - and so should you

A cultural fit is crucial to thrive at Elaway. That's why we need to ensure that you can relate to our values: 

🚘Drivers first – O ur customers, the drivers using our chargers, always come first
🎯  Focused execution – We make bold choices, prioritizing what truly matters
💖 Empowered by people – Together we build a better tomorrow

If you can relate to these and love them as much as we do, then we might possibly be a perfect match!

We truly do hope that we are just what you're looking for, and if so we would love to hear from you.

Please note that our company language is English – therefore, we ask you to send your CV and application in English.