Online Marketing Specialist (f/m/d)

Many good reasons for abakus

• Fair payment

• Holiday pay & Christmas bonus

• Premium payment for special services

• Free parking

• Good working atmosphere

• Staff events

• Free fruit and drinks

• Social responsibility

• Flexible working hours

That awaits you in your new job

We are looking for a motivated Online Marketing Specialist (f/m/d)to join our Central EMEA Field Marketing Team at an international software company based in Munich , starting in February 2026, with a focus on the German and Austrian markets. In the position of Online Marketing Specialist (f/m/d) you will independently plan and implement digital campaigns to generate demand for innovative cloud solutions, with measurable impact across the entire marketing funnel.

• Manage paid digital initiatives including display advertising, content syndication, and social media campaigns
• Strengthen our organic presence through SEO improvements, website updates, blog content, email programs, and YouTube activities
• Define the ideal channel mix and translate campaign strategies into relevant content needs
• Monitor and optimize campaign performance focused on lead creation, pipeline growth, and revenue contribution
• Closely collaborate with Sales, Product Marketing, and regional stakeholders to maximize campaign effectiveness

Your skills

• Initial experience as an Online Marketing Specialist (f/m/d) in digital B2B marketing, ideally in the management of integrated multi-channel campaigns
• You work in a structured, proactive, and goal-oriented manner; fast-paced environments motivate you rather than deter you
• Confident use of CMS systems such as WordPress
• Experience with marketing automation platforms (Marketo, Salesforce Marketing Cloud, or similar)
• Knowledge of Salesforce and web analytics tools such as Google Analytics, as well as an understanding of AI-based tools and data visualization (e.g., Power BI, Tableau), Business fluent English and C1-C2 German skills round off your profile