dGrowth & Performance Marketing Manager (all gender)

Job description

Kranus Health is a fast-growing digital health company with consumer-facing products in urology and gynaecology. We’re already doing millions in revenue — but mostly by talking directly to doctors with a field sales force instead of D2C. Now we’re ready to build a world-class performance marketing machine from scratch. And we’re looking for the person who wants to own it like it’s their own business. This is full-stack growth, with real budget responsibility, real KPIs, and real impact.

Why this role is different

• Real ownership: you run your channel like a business, report to Founders
• Huge upside: build something that matters, scale it, lead it
• Strong foundation: company is already big in other channels + you can access P&E, BI resources for scaling (if needed)
• Massive learning curve: regulated growth + performance + product + funnel
• Impact: you help patients get access to healthcare they actually need

Your responsibility: Build and scale Kranus Health’s online growth engine from 0 → 1 → 10.

• Build online marketing from scratch for a well-established, revenue-strong company
• Own P&L + the full performance marketing KPI stack end-to-end (CAC, ROAS, LTV, payback, funnel conversion, contribution margin — the whole thing)
• Acquirepatients in a complex regulatory environment
• Build the funnel: creatives → landing pages → tracking → iteration → scale
• Run, optimize and scale acquisition across Google Ads (Search, Performance Max, YouTube), Meta (Facebook/Instagram) and whatever works next (Communities,TikTok, affiliates, retargeting, partnerships)

Your mindset: You’re not “interested in marketing”. You’re obsessed with making numbers move.

• A e xtremely detail-oriented , data-driven nerd (in the best way)
• Someone who loves building things and fine-tuning daily
• You work with AI agents before you ask for more team resources
• Comfortable with online tools and workflows — you can MacGyver your way through anything
• High-agency, outcome-obsessed, and accountable (You don’t say “someone should” — you say“I’ll do it.”)

Your background: We don’t care about perfect CVs. We care about proof of execution.

• A university degree in a structured field (e.g. engineering, economics, math, science, computer science)
• A track record of building something from scratch (side projects, internships with real responsibility, first 1–2 years in a high-performance environment)
• Bonus points if you’ve ever
  • built paid channels from zero
  • owned a budget
  • run experiments weekly
  • done funnel + landing page work
  • built dashboards and tracking (GA4, GTM, Looker, etc.)

Tools you'll probably touch

• Google Adsstack (GA4, GTM, ...), Meta AdsStack
• Creative AI toolchain: Superscale, Claude (Code), Recraft but also Canva, Figma
• HubSpot CRM (incl. tracking / attribution setup)
• Dashboards, Dashboards, Dashboards (PBI & other tools)
• Landing page tools (we are team Squarespace for our LPs, but you can Claude Code your way out if you present us a good case)

We value diversity and encourage applications from all qualified candidates, regardless of gender, age, background, disability, or identity.

OUR SUPPORT AND YOUR BENEFITS

Trust - We believe in the talent we hire. You will receive a permanent contract. Home office is easily possible with us.

Body & Mobility - You get an "Urban Sports Club" membership can lease your bicycle at your free disposal.

Future - We support your company pension scheme and will be happy to explain the benefits to you.

Impact - work with meaning? Together with you we improve the health care of patients, every day.

Teamwork - You are part of a highly motivated team with flat hierarchies and a lot of fun at work.

CONTACT

If you have any questions about the role, feel free to reach out directly to our People & Recruiting Manager, Annkathrin, at [email protected] .

About us

PROVIDING VIRTUAL CARE IN UROLOGY

We are Kranus Health, a digital health company actively advancing virtual care in the field of urology. Together, we develop evidence-based digital therapies that provide people with location-independent access to specialized medical care. Our portfolio includes Kranus Mictera, our recently launched digital therapy for women, as well as Kranus Edera and Kranus Lutera for men.

With a strong market presence since our founding in 2020, we have become one of the best-funded digital health companies in Europe. This solid foundation enables us to continuously expand our therapeutic offerings and further develop sustainable digital care solutions in urology.

By combining medical expertise, modern technology, and personalized support, we close existing gaps in care and improve patient outcomes worldwide. Women and men receive exactly the support they need to regain their quality of life: simply, effectively, and discreetly.

Would you like to revolutionize the healthcare industry with us? Apply now with your CV.

We look forward to getting to know you!