Online Marketing Manager- Social Media (m/f/d) - Munich

Your tasks

• Social Media Strategy & Execution: You develop and implement holistic social media strategies for our hotel clients.
• Holistic Content Creation (Organic & Paid): You conceptualize and create organic social content (including editing, copywriting, and visual design) while strategically integrating paid initiatives from the outset.
• Content & Community Management: You create and manage editorial calendars, oversee community management, and conduct performance analyses.
• Social Ads Campaigns: You plan, design, and optimize social ads campaigns, including budget responsibility.
• Cross-Departmental Collaboration: You work closely with colleagues from SEO, content, web, and performance (e.g., in the context of Social SEO) to develop integrated solutions for our clients.
• Workshops: You lead workshops and strategy meetings with your clients.
• Analysis & Reporting: You evaluate campaigns, prepare reports, and derive actionable optimization measures.
• Innovation & Trend Awareness: You scout new platforms, AI tools, and content formats and actively integrate them into your work, for example when launching new products.

Your profile

• Education: You hold a completed degree (e.g., in Business Administration, Media, Information Sciences, Tourism Management) or a comparable qualification.
• Experience: You have at least 2–3 years of experience in social media marketing—ideally within the hospitality industry, tourism sector, or an agency environment. Experience in independently managing clients or working on interdisciplinary projects is a plus.
• Social Media Ads & KPIs: You possess strong expertise in social media ads, tracking, KPIs, and reporting.
• Creativity & Tools: You are creative, excel at storytelling, and are confident using tools such as Canva, InDesign, and MS Office.
• Language Skills: You are fluent in German and English, both written and spoken.
• AI-Driven Mindset: You are passionate about AI tools and new technologies, bring your own use cases, and leverage AI far beyond ChatGPT.
• Mindset & Work Style: You are hands-on, innovative, and enthusiastic about trends, travel, and hospitality. At the same time, you think strategically, execute effectively, and bring strong analytical skills.
• Ownership & Team Spirit: You enjoy taking responsibility, actively share your knowledge with colleagues, and are strong in consulting, well-organized, and team-oriented.

Your contact person

Lena Bollwein, Talent Acquisition Manager

About us

This awaits you with us:

• Locations in the heart of Munich, Berlin, Lisbon & Innsbruck
• An incredibly warm and welcoming working atmosphere as well as an international and highly professional team that is looking forward to meeting you
• The opportunity to work with various AI tools and develop new ideas and solutions together with us
• A clear home office arrangement (tailored to the role)
• Flexible working hours with core working hours from 10:00 - 16:00 and plenty of scope for independent & autonomous work
• Your own training budget and internal development opportunities
• A Travel Industry Card with numerous hotel and other travel benefits
• A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme
• Direct access to a platform with mental health offers to sustainably increase well-being and resilience
• Exciting team events and joint "night flights"In addition, a structured and personalized onboarding process, regular feedback meetings

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.

For your application, we only need your informative CV and, if applicable, references. A cover letter is not required.