Product Marketing Manager (m/f/d) Home Energy Solutions/eyond (B2C)

Why The Mobility House?

• Help shape our vision of an emission-free energy and mobility future
• High level of responsibility and rapid development in a growing and innovative company
• Open, diverse & international team
• Flexible working hours and additional vacation days
• Mobile working from home and 20 days in other European countries
• Choice between the latest Apple and Dell IT equipment
• Subsidy for Deutschlandticket job
• Wellpass membership
• Lease of your preferred car and bike via FINN or JobRad
• Modern office with good public transport connections
• and much more!

What you do

• You own the go-to-market strategy for our home energy products (especially our smart energy tariff “eyond”) across all B2C channels.
• You translate product features into clear, compelling value propositions, messaging, and storytelling tailored to different customer segments.
• You deeply understand our customers by leveraging user research, data insights, and market trends, and turn those into actionable marketing strategies.
• You define and continuously refine customer journeys, positioning, and pricing communication to maximize conversion and retention in collaboration with our product designer
• You collaborate cross-functionally with Product, Sales, Growth, and Marketing to align on launches, campaigns, and product improvements.
• You create and optimize high-impact content and assets (e.g. website, landing pages, email flows, sales enablement materials).
• You build and establish a scalable setup that enables us to rapidly launch, test, and iterate marketing assets
• You monitor market developments and competitors in the energy and e-mobility space, feeding insights back into product strategy.
• You define and track KPIs (e.g. acquisition, activation, retention, conversion) and run experiments (A/B testing, messaging tests) to continuously improve performance.
• You enable internal teams with clear positioning, messaging frameworks, and sales materials.

Who you are

• You hold a university degree in business, marketing, or a related field.
• You bring 3+ years of experience in Product Marketing, Growth, or B2C Marketing, ideally in energy or e-mobility.
• You have hands-on experience with go-to-market strategies, product launches, and customer lifecycle marketing.
• You are skilled at turning complex products into simple, engaging, and conversion-driven messaging.
• You think and act data-driven, with experience in analytics, experimentation, and performance optimization.
• You are passionate about energy transition, smart homes, and electromobility.
• You are proactive, structured, and comfortable working in a fast-paced, cross-functional environment.
• You bring a hands-on mindset and enjoy both strategic thinking and execution.
• You are familiar with tools such as HubSpot, Google Analytics, Confluence, Figma (or similar).
• You are fluent in German and English (written and spoken).

Are you a good fit for us?

Diversity enriches our team and makes us stronger. Regardless of origin, gender, age, sexual orientation, religion, or any disability – everyone is welcome here! We look forward to receiving your application and achieving great things together.

Your contact person

Vanessa

[email protected]

About us

Shaping an emission-free energy and mobility future - that is the goal of The Mobility House. To achieve this, we combine the automotive and energy sectors with our technology. We integrate vehicle batteries into the power grid using intelligent charging and energy solutions. The whole thing started 15 years ago with a simple idea from our founder Thomas Raffeiner: What if idle electric cars could be used as mobile storage units? And make their potential available to the energy industry with its growing storage requirements? The idea for The Mobility House was born.

With over 350 employees, we are active worldwide from our locations in Munich, Zurich, Belmont, CA (USA), Paris and Singapore. We are always on the lookout for new faces who share our enthusiasm for our vision.
Do you want to be part of the future with us? Then we look forward to receiving your application.