SEO & GEO Specialist (m/w/d)

We are one of the world’s leading companies in the fields of orthopedics, arthroscopy, sports medicine, and orthobiologics. True to our mission “Helping Surgeons Treat Their Patients Better,” we have been developing innovative products and surgical techniques for over 40 years. Arthrex was founded in 1981 in Munich and is now headquartered in Naples, Florida (USA), with additional subsidiaries in 21 countries. Our corporate culture is defined by cross-border collaboration and the exchange of ideas among colleagues from diverse national backgrounds. The expansion into new business areas and the continuous development of our product portfolio contribute to our steady growth and ensure that we remain at the forefront of high-quality product innovation. Our employees play a key role in this success through their dedication and commitment. In return, we offer a motivating and appreciative work environment. Your ResponsibilitiesDevelop, design, and implement complex SEO and web analytics strategies to enhance digital visibility and performanceOptimize websites and landing pages for search engines, including on-page and off-page SEO, technical SEO initiatives, and in-depth keyword researchDevelop content marketing strategies and continuously optimize SEO-relevant content with a strong focus on storytelling, in close collaboration with marketing teamsAnalyze the performance of digital marketing activities and create, maintain, and enhance automated KPI-based reports and dashboards for websites, apps, and landing pages using Google Looker StudioProvide guidance and support to stakeholders across the EMEA region on all aspects of Search Engine ManagementBuild and maintain a strong network of internal stakeholders throughout EMEA and with international cross-functional teamsCollaborate within global, agile project teams consisting of Product Owners, Project Managers, Web Developers, Web Designers, and Content Marketing SpecialistsIdentify emerging trends and developments in Google tools, SEO, and analytics, and translate insights into optimization initiativesContinuously improve existing processes and workflows to ensure efficient and successful SEO and campaign executionWork closely with global analytics teams to optimize and expand existing reporting and dashboard solutionsTake ownership of achieving defined and measurable objectives and ensure transparent performance tracking of implemented initiativesYour ProfileBachelor's or Master's degree in Marketing or a comparable qualificationSeveral years of professional experience (minimum three years) in SEO, web analytics, and trackingExpert knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), and Google Looker StudioExtensive experience in search engine optimization, web analytics, and conversion trackingProficiency in using industry-standard SEO tools and platformsProven track record in the development, implementation, and optimization of SEO strategies and digital marketing campaignsExperience with business intelligence tools and data-driven analysisStrong understanding of agile project management methodologiesExcellent communication skills and the ability to effectively engage with diverse stakeholder groupsHigh level of initiative, accountability, and a structured, results-oriented approach to workStrong networking mindset with the ability to build and maintain long-term relationships within an international organizationServes as a role model within the team through professional excellence, engagement, and collaborative working practicesFluent English skills, both written and spokenWhat We OfferAn international working environment with long-term career prospects in a privately owned and continuously growing companyA culture of appreciation, collaborative teamwork, and regular employee eventsDepending on the position, the opportunity for mobile working as well as temporary work-from-abroad arrangementsComplimentary lunch provided at our locations30 days of annual leave and support for work-life balance, for example through the PME Family ServiceA wide range of internal and external training and development opportunities, including access to digital learning platformsAttractive additional benefits such as a company pension scheme and employer-funded supplementary hospital insuranceComprehensive health and wellbeing programs, including a partnership with EGYM Wellpass, onsite massage services, occupational health management, and internal wellness initiativesAdditional benefits such as a subsidy for the Germany Ticket, Corporate Benefits discounts, and bike leasing programsReady to make a difference with us? If you're passionate about innovation, collaboration, and contributing to meaningful advancements in healthcare, we’d love to hear from you. Take the next step in your career and become part of a team that’s shaping the future of medical innovation. We’re excited to learn more about you – please send us your complete application documents, including your CV and relevant certificates. Apply now and help us make a real impact. All qualified applicants will receive consideration for employment regardless of race, religion, age, sex, sexual orientation, gender identity, national origin, disability and any other protected characteristics.