(Senior) E-Mail Marketing Manager (f/m/d)

WHAT YOU WILL DO

• Lead the planning, creation, scheduling, and deployment of multilingual e-mail campaigns across customer segments
• Collaborate with internal teams (Customer Analytics, Customer Experience, Retail, Brand Marketing) to align campaign strategy and execution
• Monitor and report on key e-mail KPIs, providing actionable insights and recommendations
• Optimize newsletters and event-triggered e-mails for relevance, personalization, and deliverability
• Build and manage dynamic segmentation strategies to ensure personalized targeting and better customer retention
• Mentor and support junior team members, helping them develop e-mail marketing best practices and ensuring smooth campaign execution
• Contribute to the planning and implementation of new mailing formats, automation workflows, and lifecycle marketing initiatives

WHO YOU ARE

• Ideally 3-5 years of hands-on experience in E-Mail Marketing, ideally in an international, multi-language environment
• First experience in leading or mentoring team members, with a collaborative and supportive leadership style
• Proven ability to develop and execute e-mail strategies that drive measurable results
• Strong understanding of CRM principles, customer lifecycle marketing, segmentation and automation
• Proficiency with e-mail marketing tools and platforms (e.g., SAP Emarsys, Salesforce Marketing Cloud, Braze, Oracle Responsys, or similar)
• Comfortable working with data, able to translate performance metrics into actionable insights
• Familiarity with e-mail compliance standards (e.g., GDPR) and e-mail best practices
• Exceptional attention to detail, organizational skills, and ability to manage multiple projects in a fast-paced environment
• Nice to have: Experience with A/B testing, personalization, and performance experimentation as well as basic knowledge of HTML/CSS for email formatting and QA

WHAT WE OFFER

• Up to 32 days of holiday, depending on the length of service, starting with 28 days
• Mobile office with up to 40% of your total contracted hours (job and position permitting)
• 10 days/year of mobile office abroad in EU-countries (job and position permitting)
• Language & e-learning courses
• Staff discount of up to 30%
• Company pension scheme
• Discounted membership for selected sports platforms & gyms
• Discounted travel card
• Access to LinkedIn Learning
• Individual support on mental health & well-being (e.g. compatibility work and family life)
• Social Day
• Employee Share Purchase Plan