Media Manager for DACH (m/w/d)

Hello. We're Haleon—a new world-leading consumer health company, shaped by all who join us. Together, we're improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands—including Voltaren, Sensodyne, Dr. Best, VitaSprint, Fenistil, Otriven, and Centrum—through a unique combination of deep human understanding and trusted science. What's more, we're achieving this in a company that we control, in an environment we're co-creating, and a culture that's uniquely ours. This is an exciting time to join us and help shape the future. We are looking for a Media Manager (m/w/d) for DACH to work within our DACH media and digital acceleration team. This role will support and report into our Media and Digital Acceleration Lead, working collaboratively with other team members. The role involves developing and managing data-driven communications plans with a strong digital focus, leveraging Haleon's market scale, and supporting an advanced agency model. Key responsibilities include enhancing media planning and buying capabilities, aligning media strategy with brand objectives, and integrating data insights into media choices. Experience in media, marketing, and data manipulation is essential, as the role leads the Haleon Marketing Mix Modelling program. The ideal candidate is collaborative, passionate, and adept at both tactical execution and strategic vision, working cross-functionally with various teams to ensure successful project delivery.
Your Role at Haleon: Work across boundaries by building and developing trusted relationships with key stakeholders in order to deliver a respected and authoritative media counsel, i.e. collaborate and lead media related projects with other functions (Digital, Tech, Insights, Analytics) Provide Consumer Healthcare Brand Marketing teams with paid media specialist resource to efficiently and effectively maximize return on the brand connection's full funnel plan Support the Media and Digital Acceleration Lead with the oversight of paid media channel planning, sufficiency modelling, Integrated Connections Planning and Marketing Mix Modelling. Support the management of the overall media agency relationship and Scope of Work Collaborate with Digital Performance Marketing and Tech teams in the development of a comprehensive data strategy and guide data-driven media decisions to drive personalization at scale and cross-device synchronization Use and analyze industry trends, performance data, and other digital resources to inform strategies, audience development, test & learn opportunities, optimizations and measurement frameworks
Basic Qualifications: Bachelor's Degree Substantial, practical experience with Media or Digital agencies, Media Management department or Media Company, with 3-5 years experience ideal Demonstrable experience in digital marketing, cross-channel integrated media strategy and communications planning Familiarity with analytical, empiric Media planning tools and holistic integrated strategy approaches Experience in setup, interpretation and actioning of Marketing Mix Modelling programs and optimization tools Understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix Ability to build relationships and manage performance of key partners Preferred Qualifications: Experience managing large, multi-national accounts Experience in healthcare/consumer healthcare/CPG communications Thought Leadership on innovation and emerging media Experience in performance driven media, development and implementation of data driven strategies
Join a dynamic team in an inspiring and international environment, right in the heart of Munich. Embrace our engaging culture of open, direct communication, or "Du-Kultur," while working in a central location. Enjoy the flexibility of remote work while maintaining a healthy work-life balance. Our hybrid model allows employees to work from the office three days per week, with the option to work from home as needed. Additionally, you can work up to 10 days per year from abroad, and our flexible time-tracking models provide even more freedom. We offer more than just a paycheck. Along with a competitive salary aligned with the collective agreement, you'll receive a performance-based bonus that recognizes your contributions to our shared success. As per our agreement, you'll enjoy at least 30 vacation days, special leave for important occasions, holiday pay, an annual bonus, and a company pension plan. We are committed to helping you balance your professional and personal life through flexible working arrangements and a comprehensive benefits package. We support mothers, fathers, and same-sex couples in family planning. Following the birth of a child, employees are entitled to family-friendly time off, as well as a birth allowance, a childcare subsidy, and access to emergency childcare services to ease your return to work. Health and well-being are a priority. We provide comprehensive health benefits, including vaccinations, regular access to our products, and sports-related perks. Plus, you'll enjoy attractive corporate discounts on fashion, sports activities, concerts, and lifestyle offerings, as well as a subsidized canteen with healthy meal options. Your growth matters to us. We offer an extensive range of training opportunities, covering leadership, business skills, and technical competencies. You can even participate in our own "Mini-MBA" program at no cost to advance your career. We also make mobility easy and sustainable with a travel allowance, free underground parking in Munich, and our "Lease-a-bike" program.